September 2nd, 2010 by Kristian Baek
Absolutely fantastic interactive brand and Youtube integration. TRY IT.
Thanks to Kapster for the heads-up.
/Baek
Tags: The hunter and the bear, Tipp-Ex, Youtube integration
Posted in Advertising, Digital, Interactive, Storytelling, Stroke of genius, Viral | No Comments »
September 1st, 2010 by Kristian Baek
Really cool interactive video for the track “We used to wait” from Arcade Fire / ad for html5 / Google Stret view/earth.
This is where I grew up – Trapholtparken in Kolding. Well one of the places:-) Check out the video and make your own.
http://www.thewildernessdowntown.com/#Trapholtparken,+6000+Kolding,+Denmark

/Baek
Tags: Arcade Fire, Google Street View, Html 5, We used to wait, Wilderness Downtown
Posted in Activation, Digital, Interactive, Rock'n'Roll, Social Media, Social marketing, Storytelling, Stroke of genius | No Comments »
August 25th, 2010 by Kristian Baek
Super cool animated video for the Raveonettes song Heart of Stone, which is equally great. The video was created by Chris Do, who got a creative arts Emmy for the effort. Congrats.
/Baek
Tags: Chris Do, Heart of Stone, Raveonettes
Posted in Animation, Rock'n'Roll | No Comments »
August 25th, 2010 by Kristian Baek
This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.
Old Navy Booty Reader

/Baek
Tags: Booty Reader, Jeans, Old Navy
Posted in Branded Utility, Creative Media, Digital, Interactive, Rock'n'Roll, Social Media, Storytelling, Stroke of genius, Tools | No Comments »
August 23rd, 2010 by Iben
Can you find yourself in this creative class hierarchy?

Iben
Tags: copenhipster, creative class
Posted in Just a thought | No Comments »
August 23rd, 2010 by Kristian Baek
Well here it is – Facebooks take on Geotagging yourselv. I can’t figure out how it works yet. Also don’t really see the difference from Foursquare. I’m sure it will all become clear in due time. If anyone has any experiences with this – please share.
/Baek
Tags: Facebook Places, Foursquare, Geotag
Posted in Social Media, Tools | No Comments »
August 23rd, 2010 by Kristian Baek
/Baek
Tags: Contagious Magazine, Trends
Posted in Insight, New Media | No Comments »
August 22nd, 2010 by Kristian Baek
Just saw this – scary stuff. Cool commercial integration of message and a social media platform. Thanks to Herm @Marketear.
/Baek
Tags: Chat Roulette, The Last Exorcism
Posted in Activation, Digital, Interactive, Storytelling, Stroke of genius, Viral | No Comments »
August 20th, 2010 by Kristian Baek
Hey all – the Copenhagen X Sessions is back in full effect with a fantastic double feature of the Specters and White Pony. Who do you love more?
www.xsessions.dk
/Baek
Tags: Copenhagen X Sessions, Længe Leve de Døde, Sony Ericsson, Spectors, The Cool Kids, White Pony
Posted in Branded Content, Rock'n'Roll | No Comments »
August 20th, 2010 by Kristian Baek
I just love people using Lego to tell a story – all time favorite of course is Fell in a Love with a Girl – the White Stripes’ video. But here is a dude who recreated scenes from this summers block buster – Inception. Nicely done.

Read more on Wired.com og check out the full photostream of Alex Eylar, who did the recreation, on flickr. He calls himself Profound Whatever. Yeah.
/Baek
Tags: Alex Eylar, Inception, Lego, Profound Whatever, Wired
Posted in Animation, Storytelling | 1 Comment »