March 10th, 2010 by Kristian Baek
…is that a word… Anyways what they did was tweet (to their followers) that the new video was now available for free download.. click here - which refers you to facebook where you access a download page. Now in order to get the free download (HD quality) you need to retweet the original message. Now that generates wom, while selling singles and letting people see the video – which is cool.
/Baek
Tags: Deftones, facebok, music video, rocket skates, twitter
Posted in Branded Content, Digital, New Media, Rock'n'Roll, Social Media, Social marketing, Viral | No Comments »
March 10th, 2010 by Kristian Baek
Hermansen shoed me this interesting list of how companies integrate Social Media in their marcomm strategy. Not too surprising.

Read more at convinceandconvert
/Baek
Tags: Facebook, linkedin, Social Media, twitter, youtube
Posted in Communications planning, Social Media, Social marketing | No Comments »
February 16th, 2010 by Kristian Baek
Funny spoof on the battle for the cell phone market…
/Baek
Posted in Animation, Digital, Gadgets & stuff, Mobile | No Comments »
February 15th, 2010 by Kristian Baek
perhaps a handy and more compact alternative to the regular X10 or iPhone for that matter. We’ll see. It is of course with all the same features as the X10, incl Android platform…
/Baek
Tags: iPhone, Sony Ericsson, x10
Posted in Gadgets & stuff | No Comments »
February 15th, 2010 by Iben

MTV Europe has created an extensive study on European youth, their beliefs, dreams, values etc. What is quite interesting and maybe surprising are the virtues which the youth perceive as positive such as sloth, lust and pride. These are all considered as positive drivers for progression and a strengthening of one’s standing in contemporary culture.
Read more at MTV Sticky // watch the presentation on slideshare // or read more about the project on the trendblog psfk // thanks, Christian (blog marketear) for the link!
* iben
Tags: Consumer insight, Youth
Posted in Youth | No Comments »
February 14th, 2010 by Kristian Baek
Very cool stuff – makes street views look like child’s play.
Cheers to The Herminator and TED TV.
/Baek
Posted in Branded Utility, Digital, Gadgets & stuff, Rock'n'Roll, Stroke of genius | No Comments »
February 11th, 2010 by Kristian Baek
Fun stuff.
/Baek
Posted in Advertising | No Comments »
February 11th, 2010 by Kristian Baek
Cool ad. Compliments of Lachlan…our ad pusher.
/Baek
Tags: safe driving
Posted in Advertising, Storytelling, Stroke of genius | No Comments »
February 10th, 2010 by Iben
Once again Google launched a new service and there is a lot of buzz about Google Buzz. Which is as I understand it a tool which allows you to start conversations with your friends, share stuff etc. within the gmail environment.
So I woke up today and logged on to my gmail account to try it out. Well, a bit disappointed I realized they haven’t equipped my account with the buzz button yet.
So did anybody out there try it yet – and is the buzz worth all the buzz?
/ iben
Tags: #google buzz
Posted in New Media, Social Media | No Comments »
February 8th, 2010 by Kristian Baek
Just saw a bunch of funny iPad reviews featuring no other than Hitler. Thanks to Kim Saxberg for showing me these. Hillarious.
/Baek
Tags: Apple, Hitler, iPad review
Posted in Storytelling, Viral | No Comments »