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Heineken tricks people into watching Champions League football…

Pretty cool activation. An example of how you can talk to a few and activate millions. Owned and Earned media in beautiful symbiosis.

Thanks to Poul K for the tip.

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/Baek

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One Response to “Heineken tricks people into watching Champions League football…”

  1. Alexander Hall Says:

    Football is a bit tiring game but it has given me great excitement and it is a good physical exercise too.;”‘

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