Ads that watch you – smoke and mirrors and Near Field Communication
Just saw this CNN special. Very interesting. Cameras recognize you gender and age and “relevant” ads are shown to you. Very Big Brother and Minority Report.
Thanks to Kristoffer Baek (my brother) for drawing this to my attention.
Another very interesting thing is Near Field Communication. This is where a terminal recognizes you mobile phone “signature”. So it potentially knows exactly who you are. This means it could call you your name, you can use it for payments, it can stream your Youtube favorites, show you ads directly aimed to you… situational, scary, invasive and extremely potent.
Thank you Arnold:-)
/Baek
Tags: Advertising, Big Brother, Near Field Communication, Situational communication
March 29th, 2011 at 3:01 pm
The other day, while I was at work, my sister stole my iphone and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is completely off topic but I had to share it with someone!