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MEC Cannes Titanium triumph – Ikea Malmö opening

Well Forsmann & Bodenfors…and MEC won it’s first Integrated Titanium Lion. Fantastic. It was won for the Ikea opening in Malmö, where you tagged pictures of furniture with your name. The first to tag won the piece of furniture and of course the rumor spread on Facebook feeds and updates. Not a bad idea, but again a Cannes Lions Titanium winner? I don’t think so. It looks like they liked Social Media for the winners this season.

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/Baek

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This entry was posted on Monday, June 28th, 2010 at 2:09 pm and is filed under Activation, Advertising, Social Media, Social marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “MEC Cannes Titanium triumph – Ikea Malmö opening”

  1. Gertha Conover Says:
    August 13th, 2010 at 3:32 am

    Did you go to the show in Las Vegaslast fall?

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