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Project Re:Brief

Google recently created a series around re-briefing some of the legendary ads of all time. Avis’ We try harder, Volvo’s Drive it like you hate it and Coke’s hilltop commercial. I think it’s quite interesting how you would work off the same brief today, with the same insight and end up somewhere quite differently…and the same.

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In the Coke example the insight was something around uniting people. The US had just come out of the Vietnam war and Coke was, even back then, a truly global brand transcending borders and cultural differences. I’m not sure the execution is all that interesting. It seems a bit tech for the sake of tech to me. And naturally Google is all over the place. But it certainly is an interesting experiment.

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Volvo: Drive it like you hate it.

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They are updating the different solutions on projectrebrief.com, so drop by and see what they came up with for Avis and Alka Seltzer.

Enjoy.

/Baek

/Baek

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