Style Avatars – H&M rocks online retail
Let me present My Virtual Model!
I 2007, online clothing sales climbed to the top of the online retail spending ladder. With a 18.3 to 17.2 billion dollars score, Clothing even beat the old champ, Hardware and Software. Have a quick look at what’s going on in the online retail marketing field:
The pro’s and con’s of online clothes shopping seem clear: Consumers are driven by the low prices and the freedom of doing your shopping when you have the time to do it. At night, when your children have gone to bed and all the stores are closed, you can do you shopping.
So what are the barriers? Personally, I can think of three reasons for why I’m not buying clothes online. First of all, I have a hard time imagining how the clothes would look on me and how it would go with the rest of my wardrobe. Secondly, I’d be afraid to order sizes that don’t fit me. And thirdly, I’d miss the shopping experience of browsing stores.
In helping to overcome all three barriers, My Virtual Model seems like a great tool. It’s a virtual model of yourself, that you can dress with clothes from the cooperating retailers such as H&M, Addidas and Land’s End.
Pro’s? Well, My Virtual model is highly adjustable. You can change more than 20 parameters from body shape and shoulder width to eye color and beard style. And, to perfect the illusion, you can even add your own face to your avatar. This helps me overcome the first two barriers, since it helps me imagine how I’d look wearing the clothes, and if it would fit me. And it gives me a real shopping feel.
It’s definately the best shopping avatar I’ve seen. I’d wish some more brands would join – maybe even giving me the opportunity of dressing My Virtual Model in Cheap Monday jeans, an Acne t-shirt and an H&M coat. If that would really happen, I know what I’d do: