Your own virtual music festival
Here’s another campaign that invites the users to become co-creators . Afterwards the users need to do the promotion too – going viral and creating a buzz among their friends.
It goes like this: Make your own posters, pick your favourite bands and promote your darlings! You can now become the creator of your own virtual festival at: http://www.originalsfestival.com
Promote it by sending it to your friends, posting it on Facebook or MySpace. If your festival gets the highest virtual attendance you could win a trip to Australia, including hotel, festival tickets, and a bunch of adidas Originals clothes.
Behind the festival are Adidas originals together with Vice Magazine – nice work!
iben*

October 18th, 2008 at 4:02 am
The Streets Don’t Lie…
Through mismanagement and inexperience eBay has eroded the trust of millions and the publishers in the ePN program. Read this forum post about how John Donahoe and Steve Hartman are quickly becoming the laughing stock of the affiliate marketing commun…
March 22nd, 2009 at 10:21 pm
Well said, finally a good report on this stuff