Everything is fake
Well as you may know I’m in the midst of writing a book on how Branding is affected by all the new technologies, specifically social media and Branded Utility. In this process I have, to my great pleasure revisited som of the old Post Modern writers. WOW. They just saw all this 30 years ago. A guy like Baudrillard talks about how everything becomes reproductions or fakes of the original which no longer exists because of the mass media reproduction and redefinition of cultural and social symbols. In my mind this really echoes everything from peer-to-peer file sharing to look-a-like goths or other sub/pop cultures to the state of music to advertising, social media, viral comms, etc. It’s all happening:-)
Please read Simulacra and Simulation if you have not already – Its really worth a read.