Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.
/Baek
Looks pretty cool. It’s from Blippar – and they made this interaction with Tesco.
/Baek
…yes indeed. I like this one though. Interesting how they have just embraced this communication form and pretty much become synonymous with it.
/Baek
Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.
Thanks to Eggers for the prompt!
/Baek
Another very cool activation from Lynx – now using augmented reality in Victoria Street Station. I don’t know what the link to the brand is, but what the hell. It rocks…
And thanks to the very talented Fun Flinck for bringing this to our attention.
/Baek
Probably sounds better than when they play live with real instruments too.
Paulie showed me this – cheers.
/Baek
Now this is spectacular. Artist Theo Jansen has created a new species of beach animals or mechanical beasts as he calls them. They feed on the wind and are afraid of storms and the ocean. Pretty self preservatory. Wonder if this is what Marilyn Mnson meant by Mechanical Animals. Wouldn’t that be neat.
Thanks to the geek Eva (GeeksontheInside) for diverting our attention to this fantastic installation. And of course TED TV – the best channel on the web.
/Baek
Just saw this. Pretty cool integration of a smart phone and a print ad. Looks like a mix of a little augmented reality thinking and simple media integration.
/Baek
Yesterday, social media people from around the Danish kingdom gathered in our capital to get a taste of how the big guys from the land that gave us facebook and twitter brew their social media coffee. For two solid hours Matthew Guiste, Director of Global Social Media, Starbucks (US), showed us how you go from dating to having an actual relationship with your customers. With “My Starbucks Idea”, (http://mystarbucksidea.force.com/), the company has taken user engagement to a new level and proven that asking your customers can lead to great product innovation, proud employees and most importantly devoted customers.
This particular case is only one of several great initiatives from the coffeemaker who also had brand lovers from 156 countries singing all time Beatles favorite “All You Need Is Love” simultaneously online – check out the noticeably weird Danish contribution 2 min. into the video, which apparently the most views of all the countries:
However, the big question yesterday was obviously how they’d managed to actually do this. Why do these initiatives become a success? How do you attract and keep 13.928.404 users on your facebook page? What is that secret recipe to actually making social media a brand success? We have books, blogs and newsletters full of pointers and checklists but everybody knows that it’s not enough. What I got from the seminar yesterday was this: A great idea is a good start, almost vital, however the real reason that Starbuck is a success on these platforms is because the entire organization wants this and that this desire to succeed is reflected in the resources allocated to every project. One example is the 40 employees from across the organization that spends 2 hours each week answering suggestions from users on “My Starbucks ideas”. Even more impressing, if it’s decided that an idea is good enough to carry out, the organization is actually able to get things rolling.
Most Danish marketers would immediately dismiss integrating a similar concept, due to lack of resources, i.e. money. This is a shame for two reasons: firstly, the monetary benefit of having loyal and active users is never really discussed or compared to the amount of money spent on paid online advertising. Secondly, companies often fail to accept that “resources” is also about getting management and employees involved and engaged, so that the voice of the company on either facebook or other platforms really is the lady in the counter or that guy in production, which makes the job very hard for marketing to carry out all on their own. So summing up, social media is mainly about two things: getting a great idea and all round internal commitment!
/Katrine
The always brilliant Banksy put this up on the pier in Brighton. Love it.
Thanks to Fun Flinck for the heads up.
/Baek