Saw this a while back. I like it for the cool implementation of tech in an ad format. It won’t really be useful until more phones have NFC though. But good effort and kudos for breaking new ground to Lexus and Wired.

/Baek

Cool launch of TNT in Belgium. I like the mechanic of the button. I wonder how long time it took for someone to push.

/Baek

Great sampling event by Anthon Berg. And cool social integration.

/Baek

This is very well made I think. Very spectacular and easily decodable. Nice job. But how do you make a car invisible, not only to the environment, but to the human eye? Here is Mercedes first stab.

/Baek

Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.

/Baek

Looks pretty cool. It’s from Blippar – and they made this interaction with Tesco.

/Baek

…yes indeed. I like this one though. Interesting how they have just embraced this communication form and pretty much become synonymous with it.

/Baek

Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.

Thanks to Eggers for the prompt!

/Baek

Another very cool activation from Lynx – now using augmented reality in Victoria Street Station. I don’t know what the link to the brand is, but what the hell. It rocks…

And thanks to the very talented Fun Flinck for bringing this to our attention.

/Baek

Probably sounds better than when they play live with real instruments too.

Paulie showed me this – cheers.

/Baek