Archive for the ‘Activation’ Category

Lexus NFC integration in Wired Magazine

Monday, May 7th, 2012

Saw this a while back. I like it for the cool implementation of tech in an ad format. It won’t really be useful until more phones have NFC though. But good effort and kudos for breaking new ground to Lexus and Wired.

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/Baek

TNT…Dynamite

Thursday, April 12th, 2012

Cool launch of TNT in Belgium. I like the mechanic of the button. I wonder how long time it took for someone to push.

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/Baek

The generous store

Monday, April 9th, 2012

Great sampling event by Anthon Berg. And cool social integration.

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/Baek

The Invisible Mercedes

Tuesday, March 13th, 2012

This is very well made I think. Very spectacular and easily decodable. Nice job. But how do you make a car invisible, not only to the environment, but to the human eye? Here is Mercedes first stab.

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/Baek

2 for 1 – great SAS digital activation

Friday, January 27th, 2012

Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.

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/Baek

New Augmented Reality app interacts with dead formats like QR

Friday, October 7th, 2011

Looks pretty cool. It’s from Blippar – and they made this interaction with Tesco.

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/Baek

Not another flash mob from t-mobile…

Monday, October 3rd, 2011

…yes indeed. I like this one though. Interesting how they have just embraced this communication form and pretty much become synonymous with it.

/Baek

Mickey D’s Interactive outdoor

Friday, June 10th, 2011

Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.

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Thanks to Eggers for the prompt!

/Baek

LYNX Fallen Angels

Tuesday, March 29th, 2011

Another very cool activation from Lynx – now using augmented reality in Victoria Street Station. I don’t know what the link to the brand is, but what the hell. It rocks…

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And thanks to the very talented Fun Flinck for bringing this to our attention.

/Baek

How to rock out… on the iPhone

Wednesday, November 24th, 2010

Probably sounds better than when they play live with real instruments too.

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Paulie showed me this – cheers.

/Baek