Archive for the ‘Advertising’ Category

Project Re:Brief

Sunday, March 25th, 2012

Google recently created a series around re-briefing some of the legendary ads of all time. Avis’ We try harder, Volvo’s Drive it like you hate it and Coke’s hilltop commercial. I think it’s quite interesting how you would work off the same brief today, with the same insight and end up somewhere quite differently…and the same.

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In the Coke example the insight was something around uniting people. The US had just come out of the Vietnam war and Coke was, even back then, a truly global brand transcending borders and cultural differences. I’m not sure the execution is all that interesting. It seems a bit tech for the sake of tech to me. And naturally Google is all over the place. But it certainly is an interesting experiment.

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Volvo: Drive it like you hate it.

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They are updating the different solutions on projectrebrief.com, so drop by and see what they came up with for Avis and Alka Seltzer.

Enjoy.

/Baek

/Baek

The guy responsible for the two step is back

Tuesday, October 18th, 2011

I blame Kevin Bacon for all my shortcomings on the dance floor. These were my formative years dance wise. And when you have a look at the trailer you remember just why you never moved beyond the two step.

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And now they decided to remake the movie about the american small town banning dance… yessir. Looks like the new generation are cursed with county line dancing. They obviously tried to top the two step. I think they may have done it. The new Kevin Bacon dances like a girl though… So all the buff dudes are probably stuck with the two step.

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/Baek

Makes me hungry for Danablu

Friday, September 30th, 2011
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/Baek

Mercedes Benz Tweet Race

Wednesday, August 3rd, 2011

I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.

/Baek

K-Swiss and Kenny Powers

Monday, July 18th, 2011

I guess this is pretty much in line with Reebok’s Office Linebacker. Maybe this is a new sports sneakers paradigm. Only this is more gritty and dirty. Based on the character from Eastbound and Down – Kenny Powers. It’s funny and stupid.

Kenny Powers – The K-Swiss MFCEO (UNCENSORED) from Michael Bay

/Baek

Terry Tate – Office Linebacker

Wednesday, July 13th, 2011

A funny viral from Reebok. We like. There are lot’s more content in the Terry Tate “family”.

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/Baek

Københavns Tekniske Skole

Saturday, May 28th, 2011

Granted, this is nerdy stuff. But you gotta love Danny Olsen.

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/Baek

So real…

Friday, May 27th, 2011

Working son Sony Ericsson, we’ve had some different takes on how to communicate screen, colors and lucidity, etc. Here is a funny take from Samsung.

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/Baek

Xperia Play – is possessed by the devil

Thursday, March 24th, 2011

These are the brand spanking new ads from Sony Ericssons Xperia Play – their Playstation mobile. They are hilarious. You gotta watch the all. When you think one sucks… it becomes awesome. It’s Kristin Schaal from the Daily Show – she is funny.

/Baek

Intel i5 – The chase

Wednesday, March 23rd, 2011

This has been seen before – but it is still pretty cool and well made. And from TedTVs Top10 list of ads worth spreading.

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/Baek