I like any commercial with Homer in it. This one too.

/Baek

Hello and happy new years. Now this is by no means revolutionary, but it is pretty cool and it is Lego, so we like.

Have a great weekend.

/Baek

Yep,  I’m in New York. And yep, it is wonderful. And not to brag but the weather is like 22 degrees, so it is kind of an indian summer. Later today, I will be meeting with some people working with consumer insights across the Bric countries. I will let you more in on that project some time soon.

For now I just want to show my  favourite shop Opening Ceremony. It is like a treasure trove – a very expensive one though. Anyway their shoe department has this  way of welcoming people with great lyrics from the Doors:

/ iben

I know this is old news, but I love Motörhead, so MUST post. The concept of course is “slow the pace” – so Kroenenbourg asked Lemmey to do a slow bluesy version of The Aiiiice of spaiides – Noice eh, noice.

A bit of behind the scenes – Lemmy’s obviously drunk…again.

And the TV spot

/Baek

Jack and Jones’ new campaign created by our very good friends at &Co. I think they did a good job. It has a slightly different twist on the good old fashion and perfume insight about being desirable.

And I also like the dolls… I mean action figures:-)

/Baek

…mixed with some pretty good skiiers = very cool set-up.

/Baek

Yesterday, social media people from around the Danish kingdom gathered in our capital to get a taste of how the big guys from the land that gave us facebook and twitter brew their social media coffee. For two solid hours Matthew Guiste, Director of Global Social Media, Starbucks (US), showed us how you go from dating to having an actual relationship with your customers. With “My Starbucks Idea”, (http://mystarbucksidea.force.com/), the company has taken user engagement to a new level and proven that asking your customers can lead to great product innovation, proud employees and most importantly devoted customers.

This particular case is only one of several great initiatives from the coffeemaker who also had brand lovers from 156 countries singing all time Beatles favorite “All You Need Is Love” simultaneously online – check out the noticeably weird Danish contribution 2 min. into the video, which apparently the most views of all the countries:

However, the big question yesterday was obviously how they’d managed to actually do this. Why do these initiatives become a success? How do you attract and keep 13.928.404 users on your facebook page? What is that secret recipe to actually making social media a brand success? We have books, blogs and newsletters full of pointers and checklists but everybody knows that it’s not enough. What I got from the seminar yesterday was this: A great idea is a good start, almost vital, however the real reason that Starbuck is a success on these platforms is because the entire organization wants this and that this desire to succeed is reflected in the resources allocated to every project. One example is the 40 employees from across the organization that spends 2 hours each week answering suggestions from users on “My Starbucks ideas”. Even more impressing, if it’s decided that an idea is good enough to carry out, the organization is actually able to get things rolling.

Most Danish marketers would immediately dismiss integrating a similar concept, due to lack of resources, i.e. money. This is a shame for two reasons: firstly, the monetary benefit of having loyal and active users is never really discussed or compared to the amount of money spent on paid online advertising. Secondly, companies often fail to accept that “resources” is also about getting management and employees involved and engaged, so that the voice of the company on either facebook or other platforms really is the lady in the counter or that guy in production, which makes the job very hard for marketing to carry out all on their own. So summing up, social media is mainly about two things: getting a great idea and  all round internal commitment!

/Katrine

This is just funny. Sony Ericsson should definately do more like this and less with bouncing balls and stuff. It works as a viral in the this can’t be for real sense – which all of it definately can’t. And they manage to feature some of the salient product features like the web, video social media functions and the infinity button. Good job I like the Guido film the best. Gotta start chewing more gum.

/Baek

It’s probably old news but like many others I’m into Mad Men so I just couldn’t help to madmen myself:

Try it -  Madmen yourself!

/iben

Absolutely fantastic interactive brand and Youtube integration. TRY IT.

Thanks to Kapster for the heads-up.

/Baek