Absolutely fantastic interactive brand and Youtube integration. TRY IT.

Thanks to Kapster for the heads-up.

/Baek

Well it won everything there is to win. Here is how they produced it…in one take (which they did 57 times).

/Baek

Just had lunch otherwise this would be the perfect sandwich. It’s the Swedish designer Olle Hemmendorf who was asked to make a spin off of Nike’s Air Max 90. This is what Hemmendorf says on his website:

‘In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.’

And I say:  Just eat it! Btw credits to the Cover blog a darker view where I saw the fashionable burger.

/ iben

Well Forsmann & Bodenfors…and MEC won it’s first Integrated Titanium Lion. Fantastic. It was won for the Ikea opening in Malmö, where you tagged pictures of furniture with your name. The first to tag won the piece of furniture and of course the rumor spread on Facebook feeds and updates. Not a bad idea, but again a Cannes Lions Titanium winner? I don’t think so. It looks like they liked Social Media for the winners this season.

/Baek

Best Buy did a neat Twitter expert help function… they called it twelpforce (@twelpforce). It just won the Integrated Titanium Grand Prix in Cannes. Maybe I don’t get the big picture, but it doesn’t seem that different from some of the other Twitter customer service help functions, like those from Starbucks, Dell and Southwest Air… and none of them won! Did I misunderstand something.

The campaign is made by Crispin Porter & Bogusky, meybe that’s why it won?

Check out the case here: Cannes Lions

/Baek

/Baek

Cool case from Germany – they used packaged meat from prehistoric animals and placed them in the supermarket shelf space…

The take-out naturally is that it is still fresh even after thousands of years… They used QR codes to give more information and tell the story. Pretty cool. Read the case here at ypsylon2.

/Baek

Our brothers in France, Arthur Schlovsky created a pretty cool microsite for Sony Ericssons Xperia X10 – check it out. http://www.sonyericsson.com/frxperiax10/

I like the way the bits inteact with the analog – totally digital vinyl:-) Not as cool as the Copenhagen X Sessions though. But hey what is??? We just launched the Oh No Ono session today… its a doosie.

If you like Arthur Schlovsky’s solution, lend them your vote at FWA, after you vote for the X Sessions:-) – http://thefwa.com/shortlist/xperia-x10-live-design-xperience

/Baek

Hey people – a little advertising is in place here. If you checked out the X Sessions site and like it then throw your vote our way over at FWA. Judge this site at FWA -http://thefwa.com/submissions/copenhagen-x-sessions . If you haven’t checked it out yet… do it now. www.xsessions.dk.

/Baek

Combining 3 of my favorite things – Star Wars, Football and Rock’n'Roll this would seem to be a perfect match for me. Somehow it doesn’t really take off. Too bad – a lot of wasted potential, with such great content. Emagine shooting a commercial in Mos Eisley.

/Baek

Cool promo with good soundtrack for Iceland.

/Baek