Funny South American adaption of Happiness Factory… almost naked chicks in… hola chica.
The music is supplied by Power Solo a Danish garage act. Soon to be featured in a Honda commercial on the american marked. Nice going.
/Baek
Hello all
Our colleagues at MEC Access in Sweden did this very cool 3D projection for Call of Duty – the Activision game, at Medborgerpladsen in Stockholm. Good work guys.
/Baek
Very cool visuals by UnitedVisualArtists…and Massive Attack back in top form.
And Troels Abrahamsen with equally great track End Scene from the album WHT, and video predating Massive Attack by Steffen Bygebjerg from FETA design team.
Who wins?
/Baek
compliments of Lachlan from Razon /Sydney). Cheers.
/Baek
The sharpest, most heroic comms planner in the world… coming to your rescue!
Just read on visible measures that 18 video clips has obtained more than 100 million views. All I can say to that is. What is this crap people watch on the internet. Bad music and and poor TV shows and movie trailers. No commercial virals has yet broken the 100 million mark – not counting the trailers.
Link: Visiblemeasures
I recently saw these clips from the Danish animated movie “Rejsen til Saturn” – which is actually not that great. But these clips are just excellent. Enjoy.
/Baek
Are you into super heroes? Than this will awesome. Its an apadtation of the “Im a Mac. And I’m a PC” style. As Wolverine gears up for his solo film’s release, he contends with Watchmen sociopath Rorscach. Who’s best at inner monolouges? have a look:
My favourite part goes like this:
Wolverine: “Watch it, bub. What makes you think I wont cut you like a fish?”
Rorschach: “The fact that your movie is rated PG13, perhaps?”
Watch billionaire playboys Batman and Iron man battle, villains Lex Luthor and Green Goblin argue over the nature of evilnes, or indulge in your hero of choice at ItsJustSomeRandomGuy’s Youtube page
Before leaving, take a look at what happens if youre neither Marvel nor DC and get mixed up with all the other guys:
// Jakob the Hulk Murdoch Kal-El Ozymandias Galactus Luthor
Marketing your animated movie with knitting patterns? I have to learn knitting and make one of these for my newborn son. As long as he doesn’t end up in a creepy parallel universe like poor Coraline.
// Jakob
My favorite novel ever has now been made in to a movie. Watchmen, the 1987 graphic novel by Alan Moore and Dave Gibbons is a masterpiece mixing traditional comic book elements
with supplemental fictional documents that add to the series’ backstory, like excerpts of an ex-masked vigilante’s autobiography:
The story of the watchmen take place in an alternative, conterfactual version of 1985. Here, the USA won the Vietnam War beacause of the help from the god-like Dr. Manhattan, and Nixon is still president.
So what does this mean for the different approaches to the marketing of the Watchmen movie?
well, I am happy to see that the comic’s way of using different narrators and diffenrent media (autobiography, correspondance between characters, scientifi articles and newspaper interviews) have been succesfully embraced in online marketing.
3 fictional tv clipshave been made, using the form and aestethics of a typical 1980′s MTV-ish programme or an congressional anti-vigilante propaganda video mimicing the Mccarthyism of the 1950′s.
Furthermore, director Zack Snyder launched a contest, encouraging people the make the own 80′s style tv ad for the Watchmen character Adrian Veidt’s perfume “Nostalgia”. Here are some of the winning entries
Fans making high quality 80′s style commercials for fictional products? Isn’t that the essence of active engagement? And, of course, all this is on the microsite supplemented by customizable social network site skins, widgets, fan banners and extensive background material on the alternative reality of the watchmen.
Watch it. And go read the graphic novel
// Jakob
Hello – so everyone talks about the new Coke campaign backed by the new slogan Open Happiness, replacing The Coke side of Life. Sounds like an obvious reference to the happiness factory spots that we all know and love. I saw the new tv spot. hmmm I don’t like – they use the stop motion drawing over video that Justice made popular in their fantastic D.A.N.C.E. music video. You judge for yourself.
Coke
Justice
/Baek