Archive for the ‘Augmented Reality’ Category

New Augmented Reality app interacts with dead formats like QR

Friday, October 7th, 2011

Looks pretty cool. It’s from Blippar – and they made this interaction with Tesco.

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/Baek

LYNX Fallen Angels

Tuesday, March 29th, 2011

Another very cool activation from Lynx – now using augmented reality in Victoria Street Station. I don’t know what the link to the brand is, but what the hell. It rocks…

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And thanks to the very talented Fun Flinck for bringing this to our attention.

/Baek

The future in augmented hyper reality

Wednesday, October 13th, 2010

Two pretty cool…and very japonais versions of how AR may be used in the future. Reminds me of Ironman’s robot…in the films.

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Check out a lot of very cool digital stuff…106 bits in total actually: The creative internet (106 things) . Google’s creative lab collected this. Thank’s for that.

/Baek

AXA iPhone + print ad integration

Monday, October 4th, 2010

Just saw this. Pretty cool integration of a smart phone and a print ad. Looks like a mix of a little augmented reality thinking and simple media integration.

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/Baek

100% Snow Guarantee from Nortlander

Friday, July 9th, 2010

Just saw this interactive banner ad from Nortlander – It’s pretty cool. It uses the webcam in the computer and ads the snow element, which is sensitive to movements you make. They want to convey the feeling of being in the snow, when people are considering whether or not to book a ski trip. Our little team laughed and interacted so I guess it worked. It has a simple touch of augmented reality which I like.

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I apologize for the crappy resolution – I could figure out how to crop the video. Try it your self here: 100% Snow Guarantee.

By the way the idiots in the little clip aside from myself are Iben, Katrine and Poul.

/Baek

Google Goggles

Wednesday, June 9th, 2010

Google ups the stakes, combining their core business of search, with augmented reality, scanning/photo usability and much more to come, it would seem. It looks very cool. It’s like the Layars app meets Google.  It is launched as an app for Android phones. Check it out.

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/Baek

Playboy in 3D (continued)

Friday, May 14th, 2010

Never mind I figured it out myself – it will be a silly glasses solution… Go Heff.

/Baek

Playboy in 3D

Friday, May 14th, 2010

Just read on business.dk that Playboy will launch a 3D version of the magazine for the June issue.

This makes perfect sense. Nothing needs the 3D experience more than porn or whatever you call Playboy. The first 3D model will be Hope Dworaczyk. This is she:

I wonder how they will make the 3D experience come alive – with augmented reality on the mobile phone or with the funny glasses or maybe the old plastic holograms – all solid solutions. I kinda hope they go for the plastic. I just found an old magazine from 2001 with one of those glued in with Helena Christensen – I had to keep that for sentimental purposes:-) Does anyone know how they’ll doit?

/Baek

Augmented Adidas

Wednesday, May 5th, 2010

Just had a meeting with some of the guys who did this for Adidas, down at Sid Lee in A’Dam. Pretty cool.

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/Baek