Archive for the ‘Branded Utility’ Category

Next wave of Branded Utility has landed – Nike+ and Adidas Social football boots

Tuesday, March 6th, 2012

The great Herminator just showed me this. Don’y know how I missed it. Really cool stuff from both Adidas and Nike. So Adidas are launching a football boot that will gather info on your game og practice session. As soon as you have finished playing, the boots will transmit the data wirelessly to your computer, phone or tablet. It records your speed, distance traveled and top speeds as well as monitoring everything you do at one second intervals. For more detail check out Simplyzesty.

And Nike to their Nike+ to a new level adding more sensors and more stuff you can measure.

I basketball shoes, the sport sensor uses pressure data in combination with an accelerometer to calculate your movement, that way Nike+ Sports Sensor can measure how high your vertical jump is, how fast you’re moving and how hard you’re working all in real time.

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You can see more stuff on Gizmodo.

This is really cool. I’m stoked and will start playing both football and basketball immediately.


Booty Reader

Wednesday, August 25th, 2010

This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.

Old Navy Booty Reader


Google Goggles

Wednesday, June 9th, 2010

Google ups the stakes, combining their core business of search, with augmented reality, scanning/photo usability and much more to come, it would seem. It looks very cool. It’s like the Layars app meets Google.  It is launched as an app for Android phones. Check it out.

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Playboy in 3D

Friday, May 14th, 2010

Just read on that Playboy will launch a 3D version of the magazine for the June issue.

This makes perfect sense. Nothing needs the 3D experience more than porn or whatever you call Playboy. The first 3D model will be Hope Dworaczyk. This is she:

I wonder how they will make the 3D experience come alive – with augmented reality on the mobile phone or with the funny glasses or maybe the old plastic holograms – all solid solutions. I kinda hope they go for the plastic. I just found an old magazine from 2001 with one of those glued in with Helena Christensen – I had to keep that for sentimental purposes:-) Does anyone know how they’ll doit?


Ads that watch you – smoke and mirrors and Near Field Communication

Tuesday, March 30th, 2010

Just saw this CNN special. Very interesting. Cameras recognize you gender and age and “relevant” ads are shown to you. Very Big Brother and Minority Report.

Thanks to Kristoffer Baek (my brother) for drawing this to my attention.

Another very interesting thing is Near Field Communication. This is where a terminal recognizes you mobile phone “signature”. So it potentially knows exactly who you are. This means it could call you your name, you can use it for payments, it can stream your Youtube favorites, show you ads directly aimed to you… situational, scary, invasive and extremely potent.

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Thank you Arnold:-)


QR codes – it actually works now. Thank you Sony Ericsson

Saturday, March 27th, 2010

For the first time ever I got QR codes (Quick Response codes) working. How did this happen. Well Sony Ericsson has done a very cool integration in the Soundvenue magazine for their X10 phone. They present additional videos and content from the featured articles directly on your mobile phone – you get this by scanning the qr code. And it actually works. I tried it so many times to no avail. BUT NOW IT WORKS. Could 2010 be the year this breaks. Hurray. I used the I-nigma app from the Android store.

Get this cool feature from SXSW eg.

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Google Liquid Galaxy…

Sunday, February 14th, 2010

Very cool stuff – makes street views look like child’s play.

Cheers to The Herminator and TED TV.

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Thank you again Axe

Friday, January 29th, 2010

From Uruguay…I think.

Thanks to Miss “you know the type” Happy at Sunrise for drawing this to my attention. For more:

If anyone has any cool stuff please post a comment. Always on the lookout.


iPad revealed by Mr. Jobs

Thursday, January 28th, 2010

So it was the Apple Table or iPad as they chose to call it. I must admit it looks pretty cool. Its supposed to be the holder of apps, videos, photos and books. I predict that it will at least revolutionize the book market 500%. Fuck Kindle and all the other crappy digi-book readers. This is the ticket. Its supposed to be excellent for surfing the net and reading and writing emails also… We’ll see. I have few reservations or doubts when it comes to Apple living up to expectations these days. Good to see Steve back in good health too.

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Watch the full product presentation here:


Axe wake-up service

Thursday, January 14th, 2010

Here is an old Utility from Axe in asia. I think it is super cool. Actually quite well thought out. It’s from 2008. Can’t believe I haven’t seen this before. Very AXE.


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