Archive for the ‘Branding’ Category

Opening Ceremony NYC

Thursday, October 28th, 2010

Yep,  I’m in New York. And yep, it is wonderful. And not to brag but the weather is like 22 degrees, so it is kind of an indian summer. Later today, I will be meeting with some people working with consumer insights across the Bric countries. I will let you more in on that project some time soon.

For now I just want to show my  favourite shop Opening Ceremony. It is like a treasure trove – a very expensive one though. Anyway their shoe department has this  way of welcoming people with great lyrics from the Doors:

/ iben

Hotel Grand Daddy – Penthouse trailer park

Monday, August 16th, 2010

Hey all – this actually has nothing to do with comms planning, but something with branding I guess. I’m staying in the “penthouse” at this hotel in Cape Town, which is called Hotel Grand Daddy. It’s fabulous. They have actually put real old school trailers up there in stead of rooms. I highly Recommend.

Fantastic branding and story telling for the hotel and real interesting idea. I hear that they have gotten an extraordinary amount of press coverage because of this (and other) stunt(s). A lot different than the plush luxury of Boutique Manolo, where I stayed last time I was in Cape Town, but definitely just as many stories to tell. My trailer is called “Goldielocks and the three bears”.

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Nike – just eat it!

Wednesday, July 21st, 2010

Just had lunch otherwise this would be the perfect sandwich. It’s the Swedish designer Olle Hemmendorf who was asked to make a spin off of Nike’s Air Max 90. This is what Hemmendorf says on his website:

‘In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.’

And I say:  Just eat it! Btw credits to the Cover blog a darker view where I saw the fashionable burger.

/ iben

Summer greetings!

Tuesday, July 20th, 2010

Just came back from a hot, hot Berlin with people fleeing the city during daytime going to the lakes but returning in the evenings again for dinner & drinks. Great way of living and so much creativity going on in a city that still constantly transforms.

This video was created by my friend Silvia & Nando from the Spanish/Berlin based brand PotiPoti – visit their shop in Rosenthaler Straße 66 if you come by Berlin. Last week they won the first German fashion film award with this lovely video – enjoy and have a great summer!

/ iben

Communications Planner by day… Superhero by night… Baekster why…?

Wednesday, October 7th, 2009

The sharpest, most heroic comms planner in the world… coming to your rescue!

Are viral campaigns great just because they’re viral?

Monday, September 14th, 2009

Like a terrorist group finally taking responsibility for a bombattack, VisitDenmark fianlly took responsebility for the video of beatyful, sweet and almost innoncent Karen who fooled us all in a YouTube video where she asked the world to help her find the man who made her pregnant a year and a half ago. I was one of the suckers who fell in love with the story and I must admit I felt pretty stupid last night when the news brought an interview with the responsable from VisitDenmark.

However, looking at this from a marketingperspective; is this gonna work? Is this a good idea? You can’t argue that they’ve had the viral effect they hoped for, but is it a good effect? I find it hard to find the consumerinsights that has gone into the making of this campaign. Will the rest of the world find Denmark an atractive place to be because a woman like “Karen” copes well here as a single mom?  or will Visitdenmark mainly get bad puplicity out of this quite tasteless and “hard to read campaign”. It will defenitly be interesting to follow.

And afterall, Denmark is already such a popular place, with our rightwing policy and high taxes, so what harm can a fake girl who got knocked up with a fake baby and told a fake story, possibly do…


Twitter buzz

Monday, July 20th, 2009

Just wanted to share this website with you: tweetfeel It’s the social media research agency Conversition  which has developed a website through which people can search Twitter for mentions of brands, celebrities and products, and to see whether the tweets are positive or negative.

Now, I’m thinking it can be pretty useful as a tool to gain insights and tap into different conversations. What do you think? Do you have any experiences or ideas regarding the use of this tool?

/ iben larsen

Everything is fake

Saturday, May 23rd, 2009

Well as you may know I’m in the midst of writing a book on how Branding is affected by all the new technologies, specifically social media and Branded Utility. In this process I have, to my great pleasure revisited som of the old Post Modern writers. WOW. They just saw all this 30 years ago. A guy like Baudrillard talks about how everything becomes reproductions or fakes of the original which no longer exists because of the mass media reproduction and redefinition of cultural and social symbols. In my mind this really echoes everything from peer-to-peer file sharing to look-a-like goths or other sub/pop cultures to the state of music to advertising, social media, viral comms, etc. It’s all happening:-)

Please read Simulacra and Simulation if you have not already – Its really worth a read.


Branded Utility – it’s coming to gitya

Thursday, April 30th, 2009

Just finished the first of two seminars we are hosting on Branded Utility. It went very well. The audience seemed to be very interested in the phenomenon which is certainly good news for us marketers. It is my plan to publish a book on this topic this year – it will have a slightly grander scope and will be called “Branding 2.0″  Basically it is about who you Brand in the new media context, how you relate to and utilize user generated innovation and content, branded communities and utilities, social media as well as the more classic branding disciplines. It is in the making and it should be quite interesting. The first edition will be in Danish. But who knows maybe well do an English version also (or Chinese). Iben Larsen thought it would be funny gimmick too use Google Translate – a utility – to translate a book on branded utilities – and then live with the flaws of course. Then we could say translated into more than 20 languages.


Insidentally this blogpost looks like this in chinese – not bad at all:

刚 刚结束的第一次举办的两次研讨会,我们的主机品牌效用。它接着很好。观众似乎很感兴趣的现象,无疑是好消息,我们营销人员。这是我的计划出版一本书就这一 主题,今年-这将有小幅宏大范围和将被称为“品牌2.0 ”基本上这是谁你的品牌在新媒体方面,你如何与用户产生和利用创新和内容,品牌社区和公用事业,社会媒体以及更经典的品牌学科。这是在决策和应该很有趣。 第一版将在丹麦。但谁知道这样做也许以及英文版也(或中文) 。 Iben拉森认为这很有趣噱头也使用谷歌翻译-一种实用工具-翻译一本关于品牌公用事业-然后一起生活的缺陷课程。然后我们可以说翻译成20种以上语言。


Hey, I’m a Marvel. And I’m a DC.

Wednesday, April 1st, 2009

Are you into super heroes? Than this will awesome. Its an apadtation of the “Im a Mac. And I’m a PC” style. As Wolverine gears up for his solo film’s release, he contends with Watchmen sociopath Rorscach. Who’s best at inner monolouges? have a look:

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My favourite part goes like this:

Wolverine: “Watch it, bub. What makes you think I wont cut you like a fish?”

Rorschach: “The fact that your movie is rated PG13, perhaps?”

Watch billionaire playboys Batman and Iron man battle, villains Lex Luthor and Green Goblin argue over the nature of evilnes, or indulge in your hero of choice at ItsJustSomeRandomGuy’s Youtube page

Before leaving, take a look at what happens if youre neither Marvel nor DC and get mixed up with all the other guys:

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// Jakob the Hulk Murdoch Kal-El Ozymandias Galactus Luthor