Digital Vinyl » CSR

Round up and donate (danish 2010 Future Lions finalists)

Kristian Baek — Fri, 09 Jul 2010 09:26:53 +0000

This is a very good idea from the danish (and Russian) 2010 Future Lions finalists. Extremely simple. Donate the 5 cents round up to a whole amount…from $9.95 to $10.00 to a worthy cause. Many small amounts become something substantial. Easy and very executable. Do it people. Good work to the team Vera karpova (CW) & Thomas Ilum (AD).

Click here to view the embedded video.

/Baek

New media heals the world – SMS against corruption

Kristian Baek — Fri, 22 Jan 2010 12:43:55 +0000

New service in Kenya to fight corruption. Simply text if someone has demanded a bribe. Behind the initiative is Youth Agenda, who will map the corruption and take action. Mellemfolkeligt Samvirke is behind Youth Agenda.

http://www.ms.dk/sw140183.asp

/Baek

Danish Red Cross and Gevalia team up to battle loneliness

Jakob — Mon, 23 Mar 2009 09:27:09 +0000

Having my morning coffe on saturday, i stumbled upon this brilliant Gevalia ad while reading the papers. And when I say brilliant, I mean brilliant. This is the best corporate/ngo partnership I’ve seen since I dont know when. Let me tell you why:

Coffee producer Gevalia since 1987 , which is as long as I remember, been running campaign with the slogan “Hvilken kaffe byder du uventede gæster?” (“Which coffee do you offer unexpected guests?”).

Everyone in Denmark above the age of 20 knows this slogan. And know, Gevalia and Dansk Røde Kors (Danish Red Cross) exploit this to its fullest extend:

Trying to make people sign up as Red Cross Visitors, Gevalia have begun running the ad above, the text saying “Not everyone is granted the joy of unexpected guests”. The ads are accompagnied by a shopping mall-tour in weeks 10-13, you talk to REd Cross visitors while you have a cup of Gevalia Coffe. Moreover, Gevalia donate1 dkr each time you buy one of their 500.000 red cross-marked cans of coffee.

So text 22600255 or mail besoeg@drk.dk now! One of your 168 weekly hours can make the life a lot easier for some of the people who lead a solitary life.

//Jakob

Cannes Diaries: ClownFish – Sustainability is important:-)

Kristian Baek — Thu, 19 Jun 2008 15:39:17 +0000

Clownfish gave a very positive presentation about green marketing and how it is important to have a positive net impact on the environment for businesses and how we are still very bad at commercializing this aspect for our clients. I agree with it all but there was nothing ground breaking in the presentation so I won’t wastes your time.

/Baek