Archive for the ‘Digital’ Category
Friday, January 27th, 2012
Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.
/Baek
Posted in Activation, Digital, Interactive, Mobile | No Comments »
Thursday, September 22nd, 2011
Now this is pretty cool – for all you kite surfers, snorklers, kajak’ers, mud wrestlers, diaper changers. Basically kids or immature adults;)
I think this not just water resistant, but usable under water is a first – the sound is not so good under water though – as the video shows.
/Baek
Tags:Active, mobile, Sony Ericsson, Under water proof, Xperia
Posted in Digital, Mobile, Stroke of genius, Youth | No Comments »
Wednesday, August 3rd, 2011
Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.
/Baek
Tags:Deutsche Post, Facebook history, Social Memories
Posted in Digital, Gadgets & stuff, Social Media, Social marketing, Stroke of genius | No Comments »
Wednesday, August 3rd, 2011
I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.
/Baek
Tags:Mercedes Benz, Tweet Race, twitter
Posted in Advertising, Digital, Gadgets & stuff, Interactive, Social Media, Social marketing | No Comments »
Wednesday, July 13th, 2011
A funny viral from Reebok. We like. There are lot’s more content in the Terry Tate “family”.
/Baek
Tags:Reebok, Terry Tate
Posted in Advertising, Digital, Rock'n'Roll, Stroke of genius | No Comments »
Friday, June 10th, 2011
Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.
Thanks to Eggers for the prompt!
/Baek
Tags:iPhone, McDonals, Stockholm
Posted in Activation, Digital, Gadgets & stuff, Installation, Interactive, Stroke of genius | No Comments »
Tuesday, June 7th, 2011
So they announced it. They’re testing it in San Francisco. Basically it works with Near Field Communication (NFC). So you just… buy a coke, hold your phone over the sensor – and it withdraws the money from your Mastercard. Smart and easy. Can’t wait till it gets here. Read more on TechCrunch.

/Baek
Tags:Google Wallet, Near Field Communication, NFC
Posted in Digital, Gadgets & stuff, Interactive, Retail, Stroke of genius, Tools | No Comments »
Thursday, May 12th, 2011
Well every week and new online device. Google launched this some time back. It is basically a “dumb” terminal which is always meant to be online. Everything happens in the cloud – preferably Google’s cloud, docs, notebook, search, images, etc. I guess it is a return to mainframe philosophy. Everything is stored de-centrally. It makes perfect sense – no more need for back-up or virus protection. But you probably can’t run programs on this which demands a lot of processing power – like video or music rendition. I know people are working on this though, so I guess that is step two or three or four. Maybe then I’ll get rid of my MAC… not before though.
I do feel more than a little anxious giving all my data for Google to keep and analyze though. Google are really starting to remind me of Skynet from the Terminator movies. When Google becomes self aware – we are screwed.
/Baek
Tags:Chromebook, Cloud computing, google
Posted in Digital, Gadgets & stuff, Tools | No Comments »
Tuesday, March 29th, 2011
Another very cool activation from Lynx – now using augmented reality in Victoria Street Station. I don’t know what the link to the brand is, but what the hell. It rocks…
And thanks to the very talented Fun Flinck for bringing this to our attention.
/Baek
Tags:Augmented Reality, Lynx, Victoria Street Station
Posted in Activation, Augmented Reality, Digital, Installation, Interactive, Rock'n'Roll | No Comments »
Wednesday, January 26th, 2011
Just saw this from The Oatmeal… You should subscribe to that. It is funny!

Check out the whole…strip? Right here: State of the Web.
Thanks to Willer for the tweet.
/Baek
Tags:Cartoon, Comic Strip, The Oatmeal
Posted in Digital, Insight, Mobile, New Media, Planning, Stroke of genius | No Comments »