Archive for the ‘Digital’ Category

The hunter and the bear

Thursday, September 2nd, 2010

Absolutely fantastic interactive brand and Youtube integration. TRY IT.

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Thanks to Kapster for the heads-up.

/Baek

The Wilderness Downtown

Wednesday, September 1st, 2010

Really cool interactive video for the track “We used to wait” from Arcade Fire / ad for html5 / Google Stret view/earth.

This is where I grew up – Trapholtparken in Kolding. Well one of the places:-) Check out the video and make your own.

http://www.thewildernessdowntown.com/#Trapholtparken,+6000+Kolding,+Denmark

/Baek

Booty Reader

Wednesday, August 25th, 2010

This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.

Old Navy Booty Reader

/Baek

Chat Roulette – The Last Exorcism

Sunday, August 22nd, 2010

Just saw this – scary stuff. Cool commercial integration of message and a social media platform. Thanks to Herm @Marketear.

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/Baek

Black City Totem – Innovative packaging for Mathew Dear

Monday, August 16th, 2010

Hey – The good mr. Andreas Møller just diverted my attention to this article on coolhunting.com. Very cool.

Quote Coolhunting: “For the release of Matthew Dear’s latest album, Black City, his label decided to take a slightly more inventive approach to packaging. Teaming up with award-winning design firm BoymGhostly International will release an ominous-looking totem, inscribed with a unique four-character code that accesses a download and stream of the full digital album, as well as an exclusive track.

The Black City mini-sculptures, described as “skyscrapers that might populate Dear’s creeping, nameless city,” references the Boym Buildings of Disaster, a series that darkly riffs on the object-history of architecture. Known for their clever takes on everyday objects, by leaving the surface of the hand-cast aluminum totem almost completely blank, the designers leave the real meaning up to its owner.”

/Baek

Cannes Lions: Integrated Grand Prix winner: Livestrong

Monday, June 28th, 2010

This on the other hand is pretty cool. A nice integrated campaign and some very good mechanic Ideas – especially Livestrong Chalkbot, which would print peoples messages on the roads where Tour de France was run. The contributors would then receive the GPS location of their message. Nicely done by Wieden & Kennedy.

Check out the case here: Cannes Lions.

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/Baek

Best Buy’s Cannes Grand Prix winner of 2010 – Twelpforce

Monday, June 28th, 2010

Best Buy did a neat Twitter expert help function… they called it twelpforce (@twelpforce). It just won the Integrated Titanium Grand Prix in Cannes. Maybe I don’t get the big picture, but it doesn’t seem that different from some of the other Twitter customer service help functions, like those from Starbucks, Dell and Southwest Air… and none of them won! Did I misunderstand something.

The campaign is made by Crispin Porter & Bogusky, meybe that’s why it won?

Check out the case here: Cannes Lions

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/Baek

/Baek

Supercool website – www.dnots.com

Monday, June 28th, 2010

So Sparklehorse and Dangermouse made an album… which is excellent… and they launched this interactive website, where you can also stream the album. Its is extremely cool. David Lynch did some of the photos for the album artwork – not sure if he was involved in this, but it rocks. The release was naturally scarred by the suicide by the great Mark Linkous in March. Nonetheless a great effort on all counts.

www.dnots.com

/Baek

I really want one…!

Friday, June 25th, 2010

… that is an iPad of course! Watching this film about Alice in Wonderland on iPad makes me crave even more… it shows how Apple add new life to an old fairytale utilising the iPad-tech to enrich the experience.

/iben

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A Hunch!

Thursday, June 24th, 2010


In the future more and more important services/sites will be aggregations of content such as Huffington Post. Services, based on the user’s own preferences either because the user seeks them out herself or based on bespoke content tailored to each person’s taste.

Now, Flickr co-founder Caterina Fake has developed a new site called Hunch which provides customized recommendations. Hunch proposes a concrete and customized recommendation for all kind of topics and refines its results by asking you questions about both the topic itself and who you are.

LIKE HAVING A FRIEND
Increasingly, the Hunch technology will  learn the individual user’s personality and preferences like a friend who over time will get to know your taste, so she can provide trusted advice.

/ iben