Archive for the ‘Digital’ Category

2 for 1 – great SAS digital activation

Friday, January 27th, 2012

Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.

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/Baek

Xperia Active – a smartphone that works under water from Sony Ericsson

Thursday, September 22nd, 2011

Now this is pretty cool – for all you kite surfers, snorklers, kajak’ers, mud wrestlers, diaper changers. Basically kids or immature adults;)

I think this not just water resistant, but usable under water is a first – the sound is not so good under water though – as the video shows.

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/Baek

Social Memories

Wednesday, August 3rd, 2011

Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.

/Baek

Mercedes Benz Tweet Race

Wednesday, August 3rd, 2011

I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.

/Baek

Terry Tate – Office Linebacker

Wednesday, July 13th, 2011

A funny viral from Reebok. We like. There are lot’s more content in the Terry Tate “family”.

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/Baek

Mickey D’s Interactive outdoor

Friday, June 10th, 2011

Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.

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Thanks to Eggers for the prompt!

/Baek

Google Wallet is here… almost

Tuesday, June 7th, 2011

So they announced it. They’re testing it in San Francisco. Basically it works with Near Field Communication (NFC). So you just… buy a coke, hold your phone over the sensor – and it withdraws the money from your Mastercard. Smart and easy. Can’t wait till it gets here. Read more on TechCrunch.

/Baek

Clouds city – Google Chromebook

Thursday, May 12th, 2011

Well every week and new online device. Google launched this some time back. It is basically a “dumb” terminal which is always meant to be online. Everything happens in the cloud – preferably Google’s cloud, docs, notebook, search, images, etc. I guess it is a return to mainframe philosophy. Everything is stored de-centrally. It makes perfect sense – no more need for back-up or virus protection. But you probably can’t run programs on this which demands a lot of processing power – like video or music rendition. I know people are working on this though, so I guess that is step two or three or four. Maybe then I’ll get rid of my MAC… not before though.

I do feel more than a little anxious giving all my data for Google to keep and analyze though. Google are really starting to remind me of Skynet from the Terminator movies. When Google becomes self aware – we are screwed.

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/Baek

LYNX Fallen Angels

Tuesday, March 29th, 2011

Another very cool activation from Lynx – now using augmented reality in Victoria Street Station. I don’t know what the link to the brand is, but what the hell. It rocks…

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And thanks to the very talented Fun Flinck for bringing this to our attention.

/Baek

Status update on the state of the Internet

Wednesday, January 26th, 2011

Just saw this from The Oatmeal… You should subscribe to that. It is funny!

Check out the whole…strip? Right here: State of the Web.

Thanks to Willer for the tweet.

/Baek