Archive for the ‘Digital’ Category
Just saw this pretty nice digital piece from Magnum Ice cream (Unilever). Basically it’s a pacman with a hot girl going around the world using google maps or bing to navigate. You have a bunch of product integration’s within it also. Nice.
Check it out: http://pleasurehunt2.mymagnum.com
And thanks to K2 for sharing.
Google recently created a series around re-briefing some of the legendary ads of all time. Avis’ We try harder, Volvo’s Drive it like you hate it and Coke’s hilltop commercial. I think it’s quite interesting how you would work off the same brief today, with the same insight and end up somewhere quite differently…and the same.
In the Coke example the insight was something around uniting people. The US had just come out of the Vietnam war and Coke was, even back then, a truly global brand transcending borders and cultural differences. I’m not sure the execution is all that interesting. It seems a bit tech for the sake of tech to me. And naturally Google is all over the place. But it certainly is an interesting experiment.
Volvo: Drive it like you hate it.
They are updating the different solutions on projectrebrief.com, so drop by and see what they came up with for Avis and Alka Seltzer.
This is a nice thought. Save food and invite your friends to dinner. A nice little mobile and Facebook solution. The VO is in Danish. Sorry non-Danish speakers.
Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.
Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.
I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.