Archive for the ‘Digital’ Category

Lexus NFC integration in Wired Magazine

Monday, May 7th, 2012

Saw this a while back. I like it for the cool implementation of tech in an ad format. It won’t really be useful until more phones have NFC though. But good effort and kudos for breaking new ground to Lexus and Wired.

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/Baek

Magnum – I just flew over Paris

Thursday, April 12th, 2012

Just saw this pretty nice digital piece from Magnum Ice cream (Unilever). Basically it’s a pacman with a hot girl going around the world using google maps or bing to navigate. You have a bunch of product integration’s within it also. Nice.

Check it out: http://pleasurehunt2.mymagnum.com

And thanks to K2 for sharing.

/Baek

Project Re:Brief

Sunday, March 25th, 2012

Google recently created a series around re-briefing some of the legendary ads of all time. Avis’ We try harder, Volvo’s Drive it like you hate it and Coke’s hilltop commercial. I think it’s quite interesting how you would work off the same brief today, with the same insight and end up somewhere quite differently…and the same.

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In the Coke example the insight was something around uniting people. The US had just come out of the Vietnam war and Coke was, even back then, a truly global brand transcending borders and cultural differences. I’m not sure the execution is all that interesting. It seems a bit tech for the sake of tech to me. And naturally Google is all over the place. But it certainly is an interesting experiment.

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Volvo: Drive it like you hate it.

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They are updating the different solutions on projectrebrief.com, so drop by and see what they came up with for Avis and Alka Seltzer.

Enjoy.

/Baek

/Baek

Madklubben

Wednesday, February 29th, 2012

This is a nice thought. Save food and invite your friends to dinner. A nice little mobile and Facebook solution. The VO is in Danish. Sorry non-Danish speakers.

/Baek

2 for 1 – great SAS digital activation

Friday, January 27th, 2012

Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.

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/Baek

Xperia Active – a smartphone that works under water from Sony Ericsson

Thursday, September 22nd, 2011

Now this is pretty cool – for all you kite surfers, snorklers, kajak’ers, mud wrestlers, diaper changers. Basically kids or immature adults;)

I think this not just water resistant, but usable under water is a first – the sound is not so good under water though – as the video shows.

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/Baek

Social Memories

Wednesday, August 3rd, 2011

Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.

/Baek

Mercedes Benz Tweet Race

Wednesday, August 3rd, 2011

I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.

/Baek

Terry Tate – Office Linebacker

Wednesday, July 13th, 2011

A funny viral from Reebok. We like. There are lot’s more content in the Terry Tate “family”.

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/Baek

Mickey D’s Interactive outdoor

Friday, June 10th, 2011

Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.

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Thanks to Eggers for the prompt!

/Baek