Digital Vinyl » Digital

2 for 1 – great SAS digital activation

Kristian Baek — Fri, 27 Jan 2012 19:03:09 +0000

Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.

Click here to view the embedded video.

/Baek

Xperia Active – a smartphone that works under water from Sony Ericsson

Kristian Baek — Thu, 22 Sep 2011 06:45:50 +0000

Now this is pretty cool – for all you kite surfers, snorklers, kajak’ers, mud wrestlers, diaper changers. Basically kids or immature adults;)

I think this not just water resistant, but usable under water is a first – the sound is not so good under water though – as the video shows.

Click here to view the embedded video.

/Baek

Social Memories

Kristian Baek — Wed, 03 Aug 2011 07:55:31 +0000

Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.

Click here to view the embedded video.

/Baek

Mercedes Benz Tweet Race

Kristian Baek — Wed, 03 Aug 2011 07:32:28 +0000

I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.

Click here to view the embedded video.

/Baek

Terry Tate – Office Linebacker

Kristian Baek — Wed, 13 Jul 2011 08:48:27 +0000

A funny viral from Reebok. We like. There are lot’s more content in the Terry Tate “family”.

Click here to view the embedded video.

/Baek

Mickey D’s Interactive outdoor

Kristian Baek — Fri, 10 Jun 2011 06:13:42 +0000

Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.

Click here to view the embedded video.

Thanks to Eggers for the prompt!

/Baek

Google Wallet is here… almost

Kristian Baek — Tue, 07 Jun 2011 07:30:07 +0000

So they announced it. They’re testing it in San Francisco. Basically it works with Near Field Communication (NFC). So you just… buy a coke, hold your phone over the sensor – and it withdraws the money from your Mastercard. Smart and easy. Can’t wait till it gets here. Read more on TechCrunch.

/Baek

Clouds city – Google Chromebook

Kristian Baek — Thu, 12 May 2011 14:09:36 +0000

Well every week and new online device. Google launched this some time back. It is basically a “dumb” terminal which is always meant to be online. Everything happens in the cloud – preferably Google’s cloud, docs, notebook, search, images, etc. I guess it is a return to mainframe philosophy. Everything is stored de-centrally. It makes perfect sense – no more need for back-up or virus protection. But you probably can’t run programs on this which demands a lot of processing power – like video or music rendition. I know people are working on this though, so I guess that is step two or three or four. Maybe then I’ll get rid of my MAC… not before though.

I do feel more than a little anxious giving all my data for Google to keep and analyze though. Google are really starting to remind me of Skynet from the Terminator movies. When Google becomes self aware – we are screwed.

Click here to view the embedded video.

/Baek

LYNX Fallen Angels

Kristian Baek — Tue, 29 Mar 2011 10:56:30 +0000

Another very cool activation from Lynx – now using augmented reality in Victoria Street Station. I don’t know what the link to the brand is, but what the hell. It rocks…

Click here to view the embedded video.

And thanks to the very talented Fun Flinck for bringing this to our attention.

/Baek

Status update on the state of the Internet

Kristian Baek — Wed, 26 Jan 2011 08:41:35 +0000

Just saw this from The Oatmeal… You should subscribe to that. It is funny!

Check out the whole…strip? Right here: State of the Web.

Thanks to Willer for the tweet.

/Baek