This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.
/Baek
Just saw this – scary stuff. Cool commercial integration of message and a social media platform. Thanks to Herm @Marketear.
/Baek
Hey – The good mr. Andreas Møller just diverted my attention to this article on coolhunting.com. Very cool.
Quote Coolhunting: “For the release of Matthew Dear’s latest album, Black City, his label decided to take a slightly more inventive approach to packaging. Teaming up with award-winning design firm Boym, Ghostly International will release an ominous-looking totem, inscribed with a unique four-character code that accesses a download and stream of the full digital album, as well as an exclusive track.
The Black City mini-sculptures, described as “skyscrapers that might populate Dear’s creeping, nameless city,” references the Boym Buildings of Disaster, a series that darkly riffs on the object-history of architecture. Known for their clever takes on everyday objects, by leaving the surface of the hand-cast aluminum totem almost completely blank, the designers leave the real meaning up to its owner.”
/Baek
This on the other hand is pretty cool. A nice integrated campaign and some very good mechanic Ideas – especially Livestrong Chalkbot, which would print peoples messages on the roads where Tour de France was run. The contributors would then receive the GPS location of their message. Nicely done by Wieden & Kennedy.
Check out the case here: Cannes Lions.
/Baek
Best Buy did a neat Twitter expert help function… they called it twelpforce (@twelpforce). It just won the Integrated Titanium Grand Prix in Cannes. Maybe I don’t get the big picture, but it doesn’t seem that different from some of the other Twitter customer service help functions, like those from Starbucks, Dell and Southwest Air… and none of them won! Did I misunderstand something.
The campaign is made by Crispin Porter & Bogusky, meybe that’s why it won?
Check out the case here: Cannes Lions
/Baek
/Baek
So Sparklehorse and Dangermouse made an album… which is excellent… and they launched this interactive website, where you can also stream the album. Its is extremely cool. David Lynch did some of the photos for the album artwork – not sure if he was involved in this, but it rocks. The release was naturally scarred by the suicide by the great Mark Linkous in March. Nonetheless a great effort on all counts.
/Baek
… that is an iPad of course! Watching this film about Alice in Wonderland on iPad makes me crave even more… it shows how Apple add new life to an old fairytale utilising the iPad-tech to enrich the experience.
/iben
In the future more and more important services/sites will be aggregations of content such as Huffington Post. Services, based on the user’s own preferences either because the user seeks them out herself or based on bespoke content tailored to each person’s taste.
Now, Flickr co-founder Caterina Fake has developed a new site called Hunch which provides customized recommendations. Hunch proposes a concrete and customized recommendation for all kind of topics and refines its results by asking you questions about both the topic itself and who you are.
LIKE HAVING A FRIEND
Increasingly, the Hunch technology will learn the individual user’s personality and preferences like a friend who over time will get to know your taste, so she can provide trusted advice.
/ iben
The fantastic band Chimes & Bells are released as this week’s X Session. It sounds outrageously cool. Download the free tracks
/Baek
Our brothers in France, Arthur Schlovsky created a pretty cool microsite for Sony Ericssons Xperia X10 – check it out. http://www.sonyericsson.com/frxperiax10/
I like the way the bits inteact with the analog – totally digital vinyl:-) Not as cool as the Copenhagen X Sessions though. But hey what is??? We just launched the Oh No Ono session today… its a doosie.
If you like Arthur Schlovsky’s solution, lend them your vote at FWA, after you vote for the X Sessions:-) – http://thefwa.com/shortlist/xperia-x10-live-design-xperience
/Baek
