Saw this a while back. I like it for the cool implementation of tech in an ad format. It won’t really be useful until more phones have NFC though. But good effort and kudos for breaking new ground to Lexus and Wired.
/Baek
Google recently created a series around re-briefing some of the legendary ads of all time. Avis’ We try harder, Volvo’s Drive it like you hate it and Coke’s hilltop commercial. I think it’s quite interesting how you would work off the same brief today, with the same insight and end up somewhere quite differently…and the same.
In the Coke example the insight was something around uniting people. The US had just come out of the Vietnam war and Coke was, even back then, a truly global brand transcending borders and cultural differences. I’m not sure the execution is all that interesting. It seems a bit tech for the sake of tech to me. And naturally Google is all over the place. But it certainly is an interesting experiment.
Volvo: Drive it like you hate it.
They are updating the different solutions on projectrebrief.com, so drop by and see what they came up with for Avis and Alka Seltzer.
Enjoy.
/Baek
/Baek
This is a nice thought. Save food and invite your friends to dinner. A nice little mobile and Facebook solution. The VO is in Danish. Sorry non-Danish speakers.
/Baek
Looks pretty cool. It’s from Blippar – and they made this interaction with Tesco.
/Baek
Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.
/Baek
I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.
/Baek
Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.
Thanks to Eggers for the prompt!
/Baek
So they announced it. They’re testing it in San Francisco. Basically it works with Near Field Communication (NFC). So you just… buy a coke, hold your phone over the sensor – and it withdraws the money from your Mastercard. Smart and easy. Can’t wait till it gets here. Read more on TechCrunch.
/Baek
Well every week and new online device. Google launched this some time back. It is basically a “dumb” terminal which is always meant to be online. Everything happens in the cloud – preferably Google’s cloud, docs, notebook, search, images, etc. I guess it is a return to mainframe philosophy. Everything is stored de-centrally. It makes perfect sense – no more need for back-up or virus protection. But you probably can’t run programs on this which demands a lot of processing power – like video or music rendition. I know people are working on this though, so I guess that is step two or three or four. Maybe then I’ll get rid of my MAC… not before though.
I do feel more than a little anxious giving all my data for Google to keep and analyze though. Google are really starting to remind me of Skynet from the Terminator movies. When Google becomes self aware – we are screwed.
/Baek