Saw this a while back. I like it for the cool implementation of tech in an ad format. It won’t really be useful until more phones have NFC though. But good effort and kudos for breaking new ground to Lexus and Wired.

/Baek

Just saw this pretty nice digital piece from Magnum Ice cream (Unilever). Basically it’s a pacman with a hot girl going around the world using google maps or bing to navigate. You have a bunch of product integration’s within it also. Nice.

Check it out: http://pleasurehunt2.mymagnum.com

And thanks to K2 for sharing.

/Baek

Cool launch of TNT in Belgium. I like the mechanic of the button. I wonder how long time it took for someone to push.

/Baek

Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.

/Baek

…yes indeed. I like this one though. Interesting how they have just embraced this communication form and pretty much become synonymous with it.

/Baek

I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.

/Baek

Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.

Thanks to Eggers for the prompt!

/Baek

So they announced it. They’re testing it in San Francisco. Basically it works with Near Field Communication (NFC). So you just… buy a coke, hold your phone over the sensor – and it withdraws the money from your Mastercard. Smart and easy. Can’t wait till it gets here. Read more on TechCrunch.

/Baek

Another very cool activation from Lynx – now using augmented reality in Victoria Street Station. I don’t know what the link to the brand is, but what the hell. It rocks…

And thanks to the very talented Fun Flinck for bringing this to our attention.

/Baek

Now this just brings tears to the eyes of an old Starwars mega fan. Yes I have the Ewok Village, the Millenium Falcon, the Imperial shuttle and about 40 of the finest action figures plastic can make. My favorite… Boba Fett.

Anyways, when I drink Tequila from now on. It will be like this…

Read the full story on Geekologie.

/Baek