Archive for the ‘Mobile’ Category
Friday, January 27th, 2012
Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.
/Baek
Posted in Activation, Digital, Interactive, Mobile | No Comments »
Thursday, September 22nd, 2011
Now this is pretty cool – for all you kite surfers, snorklers, kajak’ers, mud wrestlers, diaper changers. Basically kids or immature adults;)
I think this not just water resistant, but usable under water is a first – the sound is not so good under water though – as the video shows.
/Baek
Tags:Active, mobile, Sony Ericsson, Under water proof, Xperia
Posted in Digital, Mobile, Stroke of genius, Youth | No Comments »
Saturday, April 9th, 2011
Just got my hands on this a few days ago. So I finally made the switch from my old X10. And the Arc is really cool. Super fast, runs on Gingerbread, fantastic Bravia screen performance – and very big (4.2″) – HD cam (Exmore). good, good, goooood. Sony Ericsson is back in the game of smart phones.
/Baek
Posted in Mobile, Tools | No Comments »
Wednesday, January 26th, 2011
Just saw this from The Oatmeal… You should subscribe to that. It is funny!

Check out the whole…strip? Right here: State of the Web.
Thanks to Willer for the tweet.
/Baek
Tags:Cartoon, Comic Strip, The Oatmeal
Posted in Digital, Insight, Mobile, New Media, Planning, Stroke of genius | No Comments »
Monday, January 17th, 2011
And by none other than Park Chan-Wook, who gave us Oldboy…ugh. Haven’t seen it yet, but will defiately. Check it out here. Nightfish
15489
/Baek
Tags:iPhone 4, Nightfish, Park Chan-Wook
Posted in Gadgets & stuff, Mobile, Product Placement, Storytelling | No Comments »
Monday, October 4th, 2010
Just saw this. Pretty cool integration of a smart phone and a print ad. Looks like a mix of a little augmented reality thinking and simple media integration.
/Baek
Tags:AXA, Car insurance, iPhone
Posted in Activation, Augmented Reality, Mobile | No Comments »
Saturday, June 26th, 2010
Finally it’s here. It looks so cool, but there seems to be a flaw with the antenna in the new iPhone. It drops calls when you touch the bottom left corner. How could they possibly have missed this at Apple? I have a feeling that Steve is pissed.
/Baek
Tags:Apple, iPhone 4, Steve Jobs
Posted in Gadgets & stuff, Mobile, Tools | 1 Comment »
Friday, June 18th, 2010
The fantastic band Chimes & Bells are released as this week’s X Session. It sounds outrageously cool. Download the free tracks
/Baek
Tags:Chimes & Bells, Copenhagen X Sessions, Free download, music, Sony Ericsson
Posted in Branded Content, Digital, Mobile, Rock'n'Roll, Stroke of genius | No Comments »
Thursday, June 10th, 2010
Our brothers in France, Arthur Schlovsky created a pretty cool microsite for Sony Ericssons Xperia X10 – check it out. http://www.sonyericsson.com/frxperiax10/
I like the way the bits inteact with the analog – totally digital vinyl:-) Not as cool as the Copenhagen X Sessions though. But hey what is??? We just launched the Oh No Ono session today… its a doosie.
If you like Arthur Schlovsky’s solution, lend them your vote at FWA, after you vote for the X Sessions:-) – http://thefwa.com/shortlist/xperia-x10-live-design-xperience
/Baek
Tags:Arthur Schlovsky, Sony Ericsson, website, X Sessions, x10, Xperia
Posted in Advertising, Digital, Gadgets & stuff, Mobile | No Comments »
Wednesday, June 9th, 2010
Google ups the stakes, combining their core business of search, with augmented reality, scanning/photo usability and much more to come, it would seem. It looks very cool. It’s like the Layars app meets Google. It is launched as an app for Android phones. Check it out.
/Baek
Tags:Android, Apps, Branded Utility, Google Goggles, Layars
Posted in Augmented Reality, Branded Utility, Digital, Gadgets & stuff, Mobile, Stroke of genius | No Comments »