/Baek

… that is an iPad of course! Watching this film about Alice in Wonderland on iPad makes me crave even more… it shows how Apple add new life to an old fairytale utilising the iPad-tech to enrich the experience.

/iben

In the future more and more important services/sites will be aggregations of content such as Huffington Post. Services, based on the user’s own preferences either because the user seeks them out herself or based on bespoke content tailored to each person’s taste.

Now, Flickr co-founder Caterina Fake has developed a new site called Hunch which provides customized recommendations. Hunch proposes a concrete and customized recommendation for all kind of topics and refines its results by asking you questions about both the topic itself and who you are.

LIKE HAVING A FRIEND
Increasingly, the Hunch technology will  learn the individual user’s personality and preferences like a friend who over time will get to know your taste, so she can provide trusted advice.

/ iben

Yesterday some friends mentioned this blog  Copenhipster – I don’t know what to think… is it too much to make fun of certain artists, designers and others who actually add to cultural life or is it fun and okay? Mainly because it’s not Vibskov and the rest of the crowd they are making fun of, instead who is really being ridiculed are all the laggards including me who follow a few in terms of fashion, likes etc. but still feel oh so individualistic?

And why is the person/people behind staying anonymous?  It’s pretty clear when you read the blog that it is someone who knows the socalled hipster crowd, someone who go to the same clubs, bars, places, If not, this person must have serious stalker issues… my friends were split too: Some of them thought of the blog as an expression of an envious outsider. Others felt amused eventhough they or some of their friends were also exposed.

One thought: What if it is actually a commercial company who is behind just proving how they are able to tap into a certain crowd, then they’re goooooooood – they certainly managed to become the talk of the town at the dinner yesterday!

From the blog:

Just read on business.dk that Playboy will launch a 3D version of the magazine for the June issue.

This makes perfect sense. Nothing needs the 3D experience more than porn or whatever you call Playboy. The first 3D model will be Hope Dworaczyk. This is she:

I wonder how they will make the 3D experience come alive – with augmented reality on the mobile phone or with the funny glasses or maybe the old plastic holograms – all solid solutions. I kinda hope they go for the plastic. I just found an old magazine from 2001 with one of those glued in with Helena Christensen – I had to keep that for sentimental purposes:-) Does anyone know how they’ll doit?

/Baek

The digital world is officially taking over… very cool clip.

Thanks to Lachlan for the heads up.

/Baek

Nicolas Refn did something…well quite funny in promoting his new movie. He’s made three trailers for the Youtube channel where people / target audience segments who hate the movie review it. Definately different than the american blockbuster way. But interesting knowing that online reviews are one of the most important drivers to the box office.

Gotta love Sydney and Susan:

/Baek

Now as you might have guessed I’m a deftones fan… a big deftones fan. Now they don’t usually do a lot of marketing/advertising. At least not in Denmark. However for the release of their new album, they have been trying to create a sort of social media carrousel. How does this work you ask?  Now as a fan I follow them on twitter. So what happens is that I get a twitter post stating that some new piece of content is available – I click on the link which takes me to deftones Facebook page, here is a short description of the content, which then again links to their Youtube channel, where they stream the content.

I’ve noticed that to feed this they have developed new pieces of content that they would not have done previously, eg. a “Lyric” video for their new single – Diamond Eyes. What is that? Well excactly what they say it is. A Video with the lyrics printed on it. Or more importently a reason to talk to the fans.

They did exactly the same for their first video – Rocked Skates and for the initial free download of Rocket Skates (from www.deftones.com). And to download the mp3 you had to retweet that you could download the mp3 for free… Complicated – not really. Smart, well yes. STP just did the same just to stream their new single. Smart, not so much.

Anyways I find it quite interesting the way all this works. Let me know if you all have some cool examples of Social Media.

Here are a few os the deftones links:

http://www.youtube.com/deftones

https://twitter.com/deftonesband

http://www.facebook.com/deftones

http://www.deftones.com

/Baek

So Obama’s Health Care reform went through. It will be really interesting to see the actual implications on the reform which has been kind of blurred even to the most faithful Democrats. Anyway, this video explains the implications of not acting and is kind of cool in its simplicity.

‘The Cause of Inaction’

…is that a word… Anyways what they did was tweet (to their followers) that the new video was now available for free download.. click here -  which refers you to facebook where you access a download page. Now in order to get the free download (HD quality) you need to retweet the original message. Now that generates wom, while selling singles and letting people see the video – which is cool.

/Baek