Social media, twitter, mash-up’s – just don’t seem that new when you’re addressing professionals working within the media industry as content providers, strategists and creatives.   The presentations this year did not provide a lot of new eyeopening or conclusive points from my perspective but served rather as confirmations on the fact that participatory content and social media is here to stay and the approach we have taken is the right one: listening in on conversations, creating utilities for the consumers etc. – making brands work with and for their users.

The most interesting contributions actually came from people outside the (new) media industry. The one-eyed filmmaker cyborg, Rob Spence delivered some interesting perspectives on human-technology interaction, private surveillance and documentation. Given first-hand as he  has  embedded a video camera in his prosthetic eye carrying out the Eyeborg Project.

[Rob Spence - an eyeborg]

[Gadget-geek Dan Dubno: We should allow ourselves to blow up more stuff in order to get more creative, and make it fun while inventing...!]

[My two busy co-workers: Kristian & Christian (check out Christian's blog: www.marketear.blogspot.com. He just posted some interesting thoughts on crowdsourcing]

[Kjell Nordström: the coolest cat in town! Wrapping up the conference with the most visionary presentation on the present economic meltdown, future female superiority, the principle for making money etc. I don't understand why the most viable presentation was saved for last instead of making it the springboard for thoughts during the conference]

‘Hi, how are you?’
”I’m fine, and you?’
‘Good, what’s up’
‘Not so much’
‘Okay, see ya’
‘See ya!’

Eavesdropping on a typical conversation among teens would sound like the above and would also be what we call phatic communication. Communication without real content but with a lot of meaning. It basically means: ‘I’m here, I exist, and I like to be reached. The feedback from my friends is what makes me a part of this world.’.

This phatic communication takes place both IRL and online e.g. Facebook photo postings are not narcissistic acts but a way to reach out and get feedback.

These observations stem from Morten Bay from Haus in L.A. and author of Homo Conexus. He  delivered an interesting presentation in high speed.

In that proces convenience is king!
We now see how people are acting more and more like an organism in their social behavour and the social media platforms work as enablers. Still, the number one media for young Danes is still ‘tekst-tv’ because it’s so easy to access and on-demand. So in order to make people use a service it needs to be convenient.

There was a lot of other really interesting ideas in the presentation so Morten’s  book is now on my to-do-list.

New Media Days 09 has begun. Not so much new stuff – rather confirmations of the direction of new media: Social media is not the new black anymore but is definetely here to stay. So the speakers are talking about how to keep participatory momentum, how to listen in or interact with their users etc. I will write more about some interesting cases later.

Conference Kit

Opening session

Hello all

Our colleagues at MEC Access in Sweden did this very cool  3D projection for Call of Duty – the Activision game, at Medborgerpladsen in Stockholm. Good work guys.

/Baek

This time from boatside.

Follow the Space Hopper invasion at:

http://blogs.sonyericsson.com/satio/2009/10/15/cool-hopper-invasion-initiative-in-denmark/

/Baek

Check out the biigest, meanest and coolest spacehopper invading Copenhagen this morning, opening both bridges leaving the crowd speachless….

/Katrine

We all try to consume healthy food coming from all the layers in the food parymid because it keeps our bodies fit, our minds sharp and it all ads up to what we call quality of life.

The same could be said about the consumption of media. Now, Wired have created a pyramid for optimal media health based on an average American (more than 18 yrs old) who spends roughly nine hours per day on media.

Bon appetit!

.

/ iben

Why has fashion blogging become so big…?

… I’m not exactly sure but I find myself becoming addicted to blogs like the Danish anywho.dk and the American bleachblack.com. Both are personal moodboards with real girls behind the style postings.

AUTHENTICITY & A CONTINUOUS RELATION
Blogging just seem to fit the style diary format. When visiting blogs frequently the readers end up knowing the blogger’s style and personality so the addiction is build on a notion of a continuous relation with the bloggers. A notion which fashion magazines don’t create the same way – or a least only once a month – whereas you can visit the bloggers everyday and experience new content in an authentic setting.

Some magazines like Cover has integrated their online site with 6 blogs. Among others the girls behind anywho. The corporation has worked out pretty well: Anywho is getting a window to their blog and Cover has experienced a very large increase in visitors on their site since they launched the blogs.

I’m still curious though as to why fashion blogging appeals to so many so please let me know what you think and if you’ve got any good blogs worth visiting?

………..
MY FASHION BLOGGING BANK:
The Sartorialist
The Facehunter
Yvan Rodic – a new more lifestyle oriented blog also with the Facehunter
Jak & Jill
A Shaded View on Fashion – the grand old lady of fashion blogging, Diane Pernet
Anywho
Bleachblack

/ iben larsen

Just wanted to share this website with you: tweetfeel It’s the social media research agency Conversition  which has developed a website through which people can search Twitter for mentions of brands, celebrities and products, and to see whether the tweets are positive or negative.

Now, I’m thinking it can be pretty useful as a tool to gain insights and tap into different conversations. What do you think? Do you have any experiences or ideas regarding the use of this tool?

/ iben larsen

Hello – another gem from our friend Lachlan Williams from down under. Is Social Media the new Punk?

I dunno. I like the video though. Especially the Oz accent.

Rock the Casbah.

/Baek