Archive for the ‘Social marketing’ Category
Axe Anarchy
Monday, April 2nd, 2012Next wave of Branded Utility has landed – Nike+ and Adidas Social football boots
Tuesday, March 6th, 2012The great Herminator just showed me this. Don’y know how I missed it. Really cool stuff from both Adidas and Nike. So Adidas are launching a football boot that will gather info on your game og practice session. As soon as you have finished playing, the boots will transmit the data wirelessly to your computer, phone or tablet. It records your speed, distance traveled and top speeds as well as monitoring everything you do at one second intervals. For more detail check out Simplyzesty.

And Nike to their Nike+ to a new level adding more sensors and more stuff you can measure.

I basketball shoes, the sport sensor uses pressure data in combination with an accelerometer to calculate your movement, that way Nike+ Sports Sensor can measure how high your vertical jump is, how fast you’re moving and how hard you’re working all in real time.
You can see more stuff on Gizmodo.
This is really cool. I’m stoked and will start playing both football and basketball immediately.
/Baek
Madklubben
Wednesday, February 29th, 2012This is a nice thought. Save food and invite your friends to dinner. A nice little mobile and Facebook solution. The VO is in Danish. Sorry non-Danish speakers.
/Baek
Blendr – geosocial networking
Wednesday, September 28th, 2011How to make young people vote…
Wednesday, August 3rd, 2011Social Memories
Wednesday, August 3rd, 2011Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.
/Baek
He promised me flowers…
Wednesday, August 3rd, 2011..well 1-800-flowers og just FB it. Very nice campaign from Miami Ad School.
/Baek
Mercedes Benz Tweet Race
Wednesday, August 3rd, 2011I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.
/Baek
StumbleUpon drives more web trafic than Facebook
Wednesday, July 20th, 2011Whaaat? Well read the statistic (Source: StatCounter). Mind you, this is only for the US market. I’m sure that in a market like Denmark, where StumbleUpon is virtually unknown, the stat is quite different! But interesting stuff, especially if you a a bit interested in Search Marketing. And also with the launch of Google+ and literally a new social network every week. Stuff is changing… again.

/Baek




