Archive for the ‘Social marketing’ Category
The great Herminator just showed me this. Don’y know how I missed it. Really cool stuff from both Adidas and Nike. So Adidas are launching a football boot that will gather info on your game og practice session. As soon as you have finished playing, the boots will transmit the data wirelessly to your computer, phone or tablet. It records your speed, distance traveled and top speeds as well as monitoring everything you do at one second intervals. For more detail check out Simplyzesty.
And Nike to their Nike+ to a new level adding more sensors and more stuff you can measure.
I basketball shoes, the sport sensor uses pressure data in combination with an accelerometer to calculate your movement, that way Nike+ Sports Sensor can measure how high your vertical jump is, how fast you’re moving and how hard you’re working all in real time.
You can see more stuff on Gizmodo.
This is really cool. I’m stoked and will start playing both football and basketball immediately.
This is a nice thought. Save food and invite your friends to dinner. A nice little mobile and Facebook solution. The VO is in Danish. Sorry non-Danish speakers.
Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.
..well 1-800-flowers og just FB it. Very nice campaign from Miami Ad School.
I’m still looking for really good commercial Twitter campaigns. Starbucks and other brands have shown how you can integrate Twitter in your business model, but just a really good plain old campaign. This is from Mercedes and was developed by Razorfish. I think it is interesting. It is quite tech reliant and must have been very expensive to develop. But it is pretty nice. Enjoy.
Whaaat? Well read the statistic (Source: StatCounter). Mind you, this is only for the US market. I’m sure that in a market like Denmark, where StumbleUpon is virtually unknown, the stat is quite different! But interesting stuff, especially if you a a bit interested in Search Marketing. And also with the launch of Google+ and literally a new social network every week. Stuff is changing… again.