…is that a word… Anyways what they did was tweet (to their followers) that the new video was now available for free download.. click here -  which refers you to facebook where you access a download page. Now in order to get the free download (HD quality) you need to retweet the original message. Now that generates wom, while selling singles and letting people see the video – which is cool.

/Baek

Hermansen shoed me this interesting list of how companies integrate Social Media in their marcomm strategy. Not too surprising.

Read more at convinceandconvert

/Baek

As a brand how do you become a trusted advisor? It is really about going from the big idea to the big ideal. You need to do something good for your consumers and maybe even for society at large. Lars Bastholm from Ogilvy & Mather addressed this in a very energetic mode taking us through a number of great case examples.

Volkswagen is acting idealistic on people’s behalf when it comes to public health in this video. It’s called ‘Rolighetsteorin’ and the idea is that people might want to exercise more and choose the stairs in the metro if it’s fun.

Some notes from Lars’ presentation on how to of interact with your consumers.

The Herminator just directed my attention to this. Crispin&Porter – the worlds most creative agency (or close to) want even more creativity. Very cool. Join if you got the skills.

http://victorsandspoils.com/

/Baek

Line G from geeksontheinside showed me this. I am currently testing it. It seems really cool. How does it work?

Aardvark finds people, not web pages, to answer any question. At www.vark.com you can ask any question in plain English, and Aardvark will discover the perfect person in your network to answer. You’ll get their response in under 5 minutes!

Clever – check it out.

/Baek

Sony  and Fallon are up to more great stuff. They took an old beat down Icelandic town of 800 inhabitants and turned it into…well soundville. Hmm. I wonder if this will win a Titanium Lion in Cannes 2010. Yes I think so.

Try some of the experiments under the science of sound. fun fun fun. Soundville

/Baek

A message from our good friend Lachlan Williams in Sydney.

http://www.howtousetwitterformarketingandpr.com/

/Baek

Do you want to help Hosea Anthony Kihanza from Tanzania increase his stock in his pharmacy? Or make the woman Margaret Kanuthu Karanjaa’s dream come true of expanding her shop with clothes, arts and crafts in Nairobi?

THE USER IS ONCE AGAIN IN CHARGE
Without a big trustfond or savings you can do so by using the microfinancing tool MYC4. It works as a platform which connects people from the Third World who have a business plan with ordinary people who like to invest in small businesses thus skipping the traditional chain of financing via bank loans.

BUSINESS NOT WELFARE
You help but it’s also an investment. The status today says: So far 15,450 investors from 91countries have invested €9,077,259 in 4,753 businesses in 7 African countries. The average interest rate for investors
is 13.1% p.a.

Check out: www.myc4.com

I will keep you up-to-date on microfinancing which is a trend that has proven sustainable in a number of cases displaying a business model which society has started to become increasingly interested in.

This video took a prize at the Danish competition Press Photo of the Year:

/iben

Well as you may know I’m in the midst of writing a book on how Branding is affected by all the new technologies, specifically social media and Branded Utility. In this process I have, to my great pleasure revisited som of the old Post Modern writers. WOW. They just saw all this 30 years ago. A guy like Baudrillard talks about how everything becomes reproductions or fakes of the original which no longer exists because of the mass media reproduction and redefinition of cultural and social symbols. In my mind this really echoes everything from peer-to-peer file sharing to look-a-like goths or other sub/pop cultures to the state of music to advertising, social media, viral comms, etc. It’s all happening:-)

Please read Simulacra and Simulation if you have not already – Its really worth a read.

/Baek

Just finished the first of two seminars we are hosting on Branded Utility. It went very well. The audience seemed to be very interested in the phenomenon which is certainly good news for us marketers. It is my plan to publish a book on this topic this year – it will have a slightly grander scope and will be called “Branding 2.0″  Basically it is about who you Brand in the new media context, how you relate to and utilize user generated innovation and content, branded communities and utilities, social media as well as the more classic branding disciplines. It is in the making and it should be quite interesting. The first edition will be in Danish. But who knows maybe well do an English version also (or Chinese). Iben Larsen thought it would be funny gimmick too use Google Translate – a utility – to translate a book on branded utilities – and then live with the flaws of course. Then we could say translated into more than 20 languages.

/baek

Insidentally this blogpost looks like this in chinese – not bad at all: