Archive for the ‘Social Media’ Category
Wednesday, September 1st, 2010
Really cool interactive video for the track “We used to wait” from Arcade Fire / ad for html5 / Google Stret view/earth.
This is where I grew up – Trapholtparken in Kolding. Well one of the places:-) Check out the video and make your own.
http://www.thewildernessdowntown.com/#Trapholtparken,+6000+Kolding,+Denmark

/Baek
Tags:Arcade Fire, Google Street View, Html 5, We used to wait, Wilderness Downtown
Posted in Activation, Digital, Interactive, Rock'n'Roll, Social Media, Social marketing, Storytelling, Stroke of genius | 1 Comment »
Wednesday, August 25th, 2010
This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.
Old Navy Booty Reader

/Baek
Tags:Booty Reader, Jeans, Old Navy
Posted in Branded Utility, Creative Media, Digital, Interactive, Rock'n'Roll, Social Media, Storytelling, Stroke of genius, Tools | No Comments »
Monday, August 23rd, 2010
Well here it is – Facebooks take on Geotagging yourselv. I can’t figure out how it works yet. Also don’t really see the difference from Foursquare. I’m sure it will all become clear in due time. If anyone has any experiences with this – please share.
/Baek
Tags:Facebook Places, Foursquare, Geotag
Posted in Social Media, Tools | No Comments »
Friday, July 16th, 2010
I know this is not comms related or anything. But it says a thing or two about the power of the Internet. The last part of this rant was released earlier today and already they put an animation to it. And of course it’s hilarious… and sad.
Have a great summer folks.
/Baek
Tags:angry, Mel Gibson, phone calls, Rant
Posted in Animation, Social Media, Social marketing, Storytelling, Viral | No Comments »
Monday, June 28th, 2010
This on the other hand is pretty cool. A nice integrated campaign and some very good mechanic Ideas – especially Livestrong Chalkbot, which would print peoples messages on the roads where Tour de France was run. The contributors would then receive the GPS location of their message. Nicely done by Wieden & Kennedy.
Check out the case here: Cannes Lions.
/Baek
Tags:Cannes Lions, Chalkbot, Integrated Grand Prix winner, Livestrong, Wieden & Kennedy
Posted in Activation, Digital, Social Media, Storytelling, Stroke of genius, Tools | No Comments »
Monday, June 28th, 2010
Well Forsmann & Bodenfors…and MEC won it’s first Integrated Titanium Lion. Fantastic. It was won for the Ikea opening in Malmö, where you tagged pictures of furniture with your name. The first to tag won the piece of furniture and of course the rumor spread on Facebook feeds and updates. Not a bad idea, but again a Cannes Lions Titanium winner? I don’t think so. It looks like they liked Social Media for the winners this season.
/Baek
Tags:Cannes Lions 2010, Forsmann & Bodenfors, Ikea, Malmö opening, MEC, Titanium Lion winner
Posted in Activation, Advertising, Social Media, Social marketing | 1 Comment »
Monday, June 28th, 2010
Best Buy did a neat Twitter expert help function… they called it twelpforce (@twelpforce). It just won the Integrated Titanium Grand Prix in Cannes. Maybe I don’t get the big picture, but it doesn’t seem that different from some of the other Twitter customer service help functions, like those from Starbucks, Dell and Southwest Air… and none of them won! Did I misunderstand something.
The campaign is made by Crispin Porter & Bogusky, meybe that’s why it won?
Check out the case here: Cannes Lions
/Baek
/Baek
Tags:Best Buy, Cannes Lions 2010, Crispin Porter & Bogusky, Grand Prix winner
Posted in Advertising, Digital, Social Media | No Comments »
Thursday, June 24th, 2010

In the future more and more important services/sites will be aggregations of content such as Huffington Post. Services, based on the user’s own preferences either because the user seeks them out herself or based on bespoke content tailored to each person’s taste.
Now, Flickr co-founder Caterina Fake has developed a new site called Hunch which provides customized recommendations. Hunch proposes a concrete and customized recommendation for all kind of topics and refines its results by asking you questions about both the topic itself and who you are.
LIKE HAVING A FRIEND
Increasingly, the Hunch technology will learn the individual user’s personality and preferences like a friend who over time will get to know your taste, so she can provide trusted advice.
/ iben

Tags:aggregated content, bespoke, caterina fake, hunch, recommendations, tailored content
Posted in Digital, Interactive, New Media, Social Media, Social marketing, Tools, User Generated Content | No Comments »
Thursday, May 20th, 2010
From Viberen to Rooney. New Nike spot. Pretty cool. Not quite as cool as the older one with the Eagles of Death Metal soundtrack – good storytelling though – maybe with some better music. Cheers for the heads up Herm.
/Baek
Tags:Nike, Ronaldhino, Ronaldo, Rooney, Write the future
Posted in Branded Content, Rock'n'Roll, Social Media, Storytelling, Stroke of genius, Viral | No Comments »
Wednesday, May 19th, 2010

Yesterday some friends mentioned this blog Copenhipster – I don’t know what to think… is it too much to make fun of certain artists, designers and others who actually add to cultural life or is it fun and okay? Mainly because it’s not Vibskov and the rest of the crowd they are making fun of, instead who is really being ridiculed are all the laggards including me who follow a few in terms of fashion, likes etc. but still feel oh so individualistic?
And why is the person/people behind staying anonymous? It’s pretty clear when you read the blog that it is someone who knows the socalled hipster crowd, someone who go to the same clubs, bars, places, If not, this person must have serious stalker issues… my friends were split too: Some of them thought of the blog as an expression of an envious outsider. Others felt amused eventhough they or some of their friends were also exposed.
One thought: What if it is actually a commercial company who is behind just proving how they are able to tap into a certain crowd, then they’re goooooooood – they certainly managed to become the talk of the town at the dinner yesterday!
From the blog:


Tags:blog, copenhagen hipster, copenhipster
Posted in Just a thought, New Media, Social Media, User Generated Content, Viral | 3 Comments »