Archive for the ‘Social Media’ Category

The Wilderness Downtown

Wednesday, September 1st, 2010

Really cool interactive video for the track “We used to wait” from Arcade Fire / ad for html5 / Google Stret view/earth.

This is where I grew up – Trapholtparken in Kolding. Well one of the places:-) Check out the video and make your own.

http://www.thewildernessdowntown.com/#Trapholtparken,+6000+Kolding,+Denmark

/Baek

Booty Reader

Wednesday, August 25th, 2010

This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.

Old Navy Booty Reader

/Baek

Facebook Places

Monday, August 23rd, 2010

Well here it is – Facebooks take on Geotagging yourselv. I can’t figure out how it works yet. Also don’t really see the difference from Foursquare. I’m sure it will all become clear in due time. If anyone has any experiences with this – please share.

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/Baek

Mel Gibson rant – now with animation

Friday, July 16th, 2010

I know this is not comms related or anything. But it says a thing or two about the power of the Internet. The last part of this rant was released earlier today and already they put an animation to it. And of course it’s hilarious… and sad.

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Have a great summer folks.

/Baek

Cannes Lions: Integrated Grand Prix winner: Livestrong

Monday, June 28th, 2010

This on the other hand is pretty cool. A nice integrated campaign and some very good mechanic Ideas – especially Livestrong Chalkbot, which would print peoples messages on the roads where Tour de France was run. The contributors would then receive the GPS location of their message. Nicely done by Wieden & Kennedy.

Check out the case here: Cannes Lions.

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/Baek

MEC Cannes Titanium triumph – Ikea Malmö opening

Monday, June 28th, 2010

Well Forsmann & Bodenfors…and MEC won it’s first Integrated Titanium Lion. Fantastic. It was won for the Ikea opening in Malmö, where you tagged pictures of furniture with your name. The first to tag won the piece of furniture and of course the rumor spread on Facebook feeds and updates. Not a bad idea, but again a Cannes Lions Titanium winner? I don’t think so. It looks like they liked Social Media for the winners this season.

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/Baek

Best Buy’s Cannes Grand Prix winner of 2010 – Twelpforce

Monday, June 28th, 2010

Best Buy did a neat Twitter expert help function… they called it twelpforce (@twelpforce). It just won the Integrated Titanium Grand Prix in Cannes. Maybe I don’t get the big picture, but it doesn’t seem that different from some of the other Twitter customer service help functions, like those from Starbucks, Dell and Southwest Air… and none of them won! Did I misunderstand something.

The campaign is made by Crispin Porter & Bogusky, meybe that’s why it won?

Check out the case here: Cannes Lions

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/Baek

/Baek

A Hunch!

Thursday, June 24th, 2010


In the future more and more important services/sites will be aggregations of content such as Huffington Post. Services, based on the user’s own preferences either because the user seeks them out herself or based on bespoke content tailored to each person’s taste.

Now, Flickr co-founder Caterina Fake has developed a new site called Hunch which provides customized recommendations. Hunch proposes a concrete and customized recommendation for all kind of topics and refines its results by asking you questions about both the topic itself and who you are.

LIKE HAVING A FRIEND
Increasingly, the Hunch technology will  learn the individual user’s personality and preferences like a friend who over time will get to know your taste, so she can provide trusted advice.

/ iben

Write the Future

Thursday, May 20th, 2010

From Viberen to Rooney. New Nike spot. Pretty cool. Not quite as cool as the older one with the Eagles of Death Metal soundtrack – good storytelling though – maybe with some better music.  Cheers for the heads up Herm.

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/Baek

Copenhipster – who’s behind?

Wednesday, May 19th, 2010

Yesterday some friends mentioned this blog  Copenhipster – I don’t know what to think… is it too much to make fun of certain artists, designers and others who actually add to cultural life or is it fun and okay? Mainly because it’s not Vibskov and the rest of the crowd they are making fun of, instead who is really being ridiculed are all the laggards including me who follow a few in terms of fashion, likes etc. but still feel oh so individualistic?

And why is the person/people behind staying anonymous?  It’s pretty clear when you read the blog that it is someone who knows the socalled hipster crowd, someone who go to the same clubs, bars, places, If not, this person must have serious stalker issues… my friends were split too: Some of them thought of the blog as an expression of an envious outsider. Others felt amused eventhough they or some of their friends were also exposed.

One thought: What if it is actually a commercial company who is behind just proving how they are able to tap into a certain crowd, then they’re goooooooood – they certainly managed to become the talk of the town at the dinner yesterday!

From the blog: