Archive for the ‘Storytelling’ Category
The Wilderness Downtown
Wednesday, September 1st, 2010Really cool interactive video for the track “We used to wait” from Arcade Fire / ad for html5 / Google Stret view/earth.
This is where I grew up – Trapholtparken in Kolding. Well one of the places:-) Check out the video and make your own.
http://www.thewildernessdowntown.com/#Trapholtparken,+6000+Kolding,+Denmark

/Baek
Booty Reader
Wednesday, August 25th, 2010This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.

/Baek
Chat Roulette – The Last Exorcism
Sunday, August 22nd, 2010Just saw this – scary stuff. Cool commercial integration of message and a social media platform. Thanks to Herm @Marketear.
/Baek
Lego Inception
Friday, August 20th, 2010I just love people using Lego to tell a story – all time favorite of course is Fell in a Love with a Girl – the White Stripes’ video. But here is a dude who recreated scenes from this summers block buster – Inception. Nicely done.

Read more on Wired.com og check out the full photostream of Alex Eylar, who did the recreation, on flickr. He calls himself Profound Whatever. Yeah.
/Baek
Product Placement: AA-12 automatic shotgun
Tuesday, August 17th, 2010Just read an article on Brandchannel.com about roduct placement. Apparently the motorcycle Ducati has been very aggressive in this summers blockbusters. Very surprisingly to me the automatic shotgun AA-12 has also been “aggressive” with leading roles in both the expendables and Predators. I guess money talks, but what the fuck Hollywood. This is not right.


/Baek
Hotel Grand Daddy – Penthouse trailer park
Monday, August 16th, 2010Hey all – this actually has nothing to do with comms planning, but something with branding I guess. I’m staying in the “penthouse” at this hotel in Cape Town, which is called Hotel Grand Daddy. It’s fabulous. They have actually put real old school trailers up there in stead of rooms. I highly Recommend.
Fantastic branding and story telling for the hotel and real interesting idea. I hear that they have gotten an extraordinary amount of press coverage because of this (and other) stunt(s). A lot different than the plush luxury of Boutique Manolo, where I stayed last time I was in Cape Town, but definitely just as many stories to tell. My trailer is called “Goldielocks and the three bears”.
/Baek
The coolest thing you’ll ever see – FULLY FLARED
Wednesday, July 28th, 2010Just revisited this clip. This is a video for an Unkle track called Heaven. Great track… but even more spectacular are the visuals, which are taken from a skate video called Fully Flared, which is directed by Spike Jonze (of course). Just crank up the volume, lean back, watch and dream away. Makes me wish I still skated… but alas…I got all the equipment and no skills left. One of my colleagues revisited the old passion on his stag party… and broke his arm. Getting old.
/Baek
Mel Gibson rant – now with animation
Friday, July 16th, 2010very cool animation video from blu
Tuesday, July 6th, 2010Just saw this. Damn that’s a lot of work, but it looks excellent. blublu.org are graphic artists. Never heard of them before, but will surely check back. Thanks to Lachlan Williams for the heads up.
/Baek


