Absolutely fantastic interactive brand and Youtube integration. TRY IT.

Thanks to Kapster for the heads-up.

/Baek

Really cool interactive video for the track “We used to wait” from Arcade Fire / ad for html5 / Google Stret view/earth.

This is where I grew up – Trapholtparken in Kolding. Well one of the places:-) Check out the video and make your own.

http://www.thewildernessdowntown.com/#Trapholtparken,+6000+Kolding,+Denmark

/Baek

This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.

Old Navy Booty Reader

/Baek

Just saw this – scary stuff. Cool commercial integration of message and a social media platform. Thanks to Herm @Marketear.

/Baek

I just love people using Lego to tell a story – all time favorite of course is Fell in a Love with a Girl – the White Stripes’ video. But here is a dude who recreated scenes from this summers block buster – Inception. Nicely done.

Read more on Wired.com og check out the full photostream of Alex Eylar, who did the recreation, on flickr. He calls himself Profound Whatever. Yeah.

/Baek

Just read an article on Brandchannel.com about roduct placement. Apparently the motorcycle Ducati has been very aggressive in this summers blockbusters. Very surprisingly to me the automatic shotgun AA-12 has also been “aggressive” with leading roles in both the expendables and Predators. I guess money talks, but what the fuck Hollywood. This is not right.

/Baek

Hey all – this actually has nothing to do with comms planning, but something with branding I guess. I’m staying in the “penthouse” at this hotel in Cape Town, which is called Hotel Grand Daddy. It’s fabulous. They have actually put real old school trailers up there in stead of rooms. I highly Recommend.

Fantastic branding and story telling for the hotel and real interesting idea. I hear that they have gotten an extraordinary amount of press coverage because of this (and other) stunt(s). A lot different than the plush luxury of Boutique Manolo, where I stayed last time I was in Cape Town, but definitely just as many stories to tell. My trailer is called “Goldielocks and the three bears”.

/Baek

Just revisited this clip. This is a video for an Unkle track called Heaven. Great track… but even more spectacular are the visuals, which are taken from a skate video called Fully Flared, which is directed by Spike Jonze (of course). Just crank up the volume, lean back, watch and dream away. Makes me wish I still skated… but alas…I got all the equipment and no skills left. One of my colleagues revisited the old passion on his stag party… and broke his arm. Getting old.

/Baek

I know this is not comms related or anything. But it says a thing or two about the power of the Internet. The last part of this rant was released earlier today and already they put an animation to it. And of course it’s hilarious… and sad.

Have a great summer folks.

/Baek

Just saw this. Damn that’s a lot of work, but it looks excellent. blublu.org are graphic artists. Never heard of them before, but will surely check back. Thanks to Lachlan Williams for the heads up.

/Baek