Just read an article on Brandchannel.com about roduct placement. Apparently the motorcycle Ducati has been very aggressive in this summers blockbusters. Very surprisingly to me the automatic shotgun AA-12 has also been “aggressive” with leading roles in both the expendables and Predators. I guess money talks, but what the fuck Hollywood. This is not right.
/Baek
Hey all – this actually has nothing to do with comms planning, but something with branding I guess. I’m staying in the “penthouse” at this hotel in Cape Town, which is called Hotel Grand Daddy. It’s fabulous. They have actually put real old school trailers up there in stead of rooms. I highly Recommend.
Fantastic branding and story telling for the hotel and real interesting idea. I hear that they have gotten an extraordinary amount of press coverage because of this (and other) stunt(s). A lot different than the plush luxury of Boutique Manolo, where I stayed last time I was in Cape Town, but definitely just as many stories to tell. My trailer is called “Goldielocks and the three bears”.
/Baek
Just revisited this clip. This is a video for an Unkle track called Heaven. Great track… but even more spectacular are the visuals, which are taken from a skate video called Fully Flared, which is directed by Spike Jonze (of course). Just crank up the volume, lean back, watch and dream away. Makes me wish I still skated… but alas…I got all the equipment and no skills left. One of my colleagues revisited the old passion on his stag party… and broke his arm. Getting old.
/Baek
I know this is not comms related or anything. But it says a thing or two about the power of the Internet. The last part of this rant was released earlier today and already they put an animation to it. And of course it’s hilarious… and sad.
Have a great summer folks.
/Baek
Just saw this. Damn that’s a lot of work, but it looks excellent. blublu.org are graphic artists. Never heard of them before, but will surely check back. Thanks to Lachlan Williams for the heads up.
/Baek
This on the other hand is pretty cool. A nice integrated campaign and some very good mechanic Ideas – especially Livestrong Chalkbot, which would print peoples messages on the roads where Tour de France was run. The contributors would then receive the GPS location of their message. Nicely done by Wieden & Kennedy.
Check out the case here: Cannes Lions.
/Baek
Cool case from Germany – they used packaged meat from prehistoric animals and placed them in the supermarket shelf space…
The take-out naturally is that it is still fresh even after thousands of years… They used QR codes to give more information and tell the story. Pretty cool. Read the case here at ypsylon2.
/Baek
A more relevant question can hardly be asked here on the brink of the new Karate Kid film with that fresh prince kid. Well here is the answer…
/Baek
More cool stuff from Andreas. The paint manufactorer Dulux has made this amazing initiative. Very cool.
The project is based around the notion of turning grey into color and the painting whole neighborhoods in cities such as Paris and Rio. Great Stuff.
/Baek
Combining 3 of my favorite things – Star Wars, Football and Rock’n'Roll this would seem to be a perfect match for me. Somehow it doesn’t really take off. Too bad – a lot of wasted potential, with such great content. Emagine shooting a commercial in Mos Eisley.
/Baek