Absolutely fantastic interactive brand and Youtube integration. TRY IT.

Thanks to Kapster for the heads-up.

/Baek

Really cool interactive video for the track “We used to wait” from Arcade Fire / ad for html5 / Google Stret view/earth.

This is where I grew up – Trapholtparken in Kolding. Well one of the places:-) Check out the video and make your own.

http://www.thewildernessdowntown.com/#Trapholtparken,+6000+Kolding,+Denmark

/Baek

This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.

Old Navy Booty Reader

/Baek

Just saw this – scary stuff. Cool commercial integration of message and a social media platform. Thanks to Herm @Marketear.

/Baek

Hey – The good mr. Andreas Møller just diverted my attention to this article on coolhunting.com. Very cool.

Quote Coolhunting: “For the release of Matthew Dear’s latest album, Black City, his label decided to take a slightly more inventive approach to packaging. Teaming up with award-winning design firm Boym, Ghostly International will release an ominous-looking totem, inscribed with a unique four-character code that accesses a download and stream of the full digital album, as well as an exclusive track.

The Black City mini-sculptures, described as “skyscrapers that might populate Dear’s creeping, nameless city,” references the Boym Buildings of Disaster, a series that darkly riffs on the object-history of architecture. Known for their clever takes on everyday objects, by leaving the surface of the hand-cast aluminum totem almost completely blank, the designers leave the real meaning up to its owner.”

/Baek

Hey all – this actually has nothing to do with comms planning, but something with branding I guess. I’m staying in the “penthouse” at this hotel in Cape Town, which is called Hotel Grand Daddy. It’s fabulous. They have actually put real old school trailers up there in stead of rooms. I highly Recommend.

Fantastic branding and story telling for the hotel and real interesting idea. I hear that they have gotten an extraordinary amount of press coverage because of this (and other) stunt(s). A lot different than the plush luxury of Boutique Manolo, where I stayed last time I was in Cape Town, but definitely just as many stories to tell. My trailer is called “Goldielocks and the three bears”.

/Baek

Just revisited this clip. This is a video for an Unkle track called Heaven. Great track… but even more spectacular are the visuals, which are taken from a skate video called Fully Flared, which is directed by Spike Jonze (of course). Just crank up the volume, lean back, watch and dream away. Makes me wish I still skated… but alas…I got all the equipment and no skills left. One of my colleagues revisited the old passion on his stag party… and broke his arm. Getting old.

/Baek

Cool little idea I saw on the Bessermachen blog. Simple media creative campaign against landmines.

/Baek

Well it won everything there is to win. Here is how they produced it…in one take (which they did 57 times).

/Baek

Just saw this interactive banner ad from Nortlander – It’s pretty cool. It uses the webcam in the computer and ads the snow element, which is sensitive to movements you make. They want to convey the feeling of being in the snow, when people are considering whether or not to book a ski trip. Our little team laughed and interacted so I guess it worked. It has a simple touch of augmented reality which I like.

I apologize for the crappy resolution – I could figure out how to crop the video. Try it your self here: 100% Snow Guarantee.

By the way the idiots in the little clip aside from myself are Iben, Katrine and Poul.

/Baek