Archive for the ‘Stroke of genius’ Category
Next wave of Branded Utility has landed – Nike+ and Adidas Social football boots
Tuesday, March 6th, 2012The great Herminator just showed me this. Don’y know how I missed it. Really cool stuff from both Adidas and Nike. So Adidas are launching a football boot that will gather info on your game og practice session. As soon as you have finished playing, the boots will transmit the data wirelessly to your computer, phone or tablet. It records your speed, distance traveled and top speeds as well as monitoring everything you do at one second intervals. For more detail check out Simplyzesty.

And Nike to their Nike+ to a new level adding more sensors and more stuff you can measure.

I basketball shoes, the sport sensor uses pressure data in combination with an accelerometer to calculate your movement, that way Nike+ Sports Sensor can measure how high your vertical jump is, how fast you’re moving and how hard you’re working all in real time.
You can see more stuff on Gizmodo.
This is really cool. I’m stoked and will start playing both football and basketball immediately.
/Baek
Musical spy installation – with wings
Thursday, March 1st, 2012Blendr – geosocial networking
Wednesday, September 28th, 2011Xperia Active – a smartphone that works under water from Sony Ericsson
Thursday, September 22nd, 2011Social Memories
Wednesday, August 3rd, 2011Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.
/Baek
Evolution of the education system
Monday, July 18th, 2011Terry Tate – Office Linebacker
Wednesday, July 13th, 2011Mickey D’s Interactive outdoor
Friday, June 10th, 2011Google Wallet is here… almost
Tuesday, June 7th, 2011So they announced it. They’re testing it in San Francisco. Basically it works with Near Field Communication (NFC). So you just… buy a coke, hold your phone over the sensor – and it withdraws the money from your Mastercard. Smart and easy. Can’t wait till it gets here. Read more on TechCrunch.

/Baek







