Archive for the ‘Stroke of genius’ Category

The Invisible Mercedes

Tuesday, March 13th, 2012

This is very well made I think. Very spectacular and easily decodable. Nice job. But how do you make a car invisible, not only to the environment, but to the human eye? Here is Mercedes first stab.

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/Baek

Next wave of Branded Utility has landed – Nike+ and Adidas Social football boots

Tuesday, March 6th, 2012

The great Herminator just showed me this. Don’y know how I missed it. Really cool stuff from both Adidas and Nike. So Adidas are launching a football boot that will gather info on your game og practice session. As soon as you have finished playing, the boots will transmit the data wirelessly to your computer, phone or tablet. It records your speed, distance traveled and top speeds as well as monitoring everything you do at one second intervals. For more detail check out Simplyzesty.

And Nike to their Nike+ to a new level adding more sensors and more stuff you can measure.

I basketball shoes, the sport sensor uses pressure data in combination with an accelerometer to calculate your movement, that way Nike+ Sports Sensor can measure how high your vertical jump is, how fast you’re moving and how hard you’re working all in real time.

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You can see more stuff on Gizmodo.

This is really cool. I’m stoked and will start playing both football and basketball immediately.

/Baek

Musical spy installation – with wings

Thursday, March 1st, 2012

Super super cool. No relevance at all but really cool.

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/Baek

Blendr – geosocial networking

Wednesday, September 28th, 2011

Hey I had an idea very similar this a few months ago. Looks like someone already had it. As usual;) Still it’s a good one. Especially for the dating community, late saturday night in some seedy bar…

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/Baek

Xperia Active – a smartphone that works under water from Sony Ericsson

Thursday, September 22nd, 2011

Now this is pretty cool – for all you kite surfers, snorklers, kajak’ers, mud wrestlers, diaper changers. Basically kids or immature adults;)

I think this not just water resistant, but usable under water is a first – the sound is not so good under water though – as the video shows.

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/Baek

Social Memories

Wednesday, August 3rd, 2011

Deutsche Post did this nice Facebook app. It is very cool actually. I imagine you can do lot’s of stuff with this technology.

/Baek

Evolution of the education system

Monday, July 18th, 2011

This is quite interesting. A bit presumptious, but this thoughprovoking. Its RSA who developed it. Great job.

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/Baek

Terry Tate – Office Linebacker

Wednesday, July 13th, 2011

A funny viral from Reebok. We like. There are lot’s more content in the Terry Tate “family”.

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/Baek

Mickey D’s Interactive outdoor

Friday, June 10th, 2011

Pretty cool installation in Stockholm. McDonals and iPhone in sweet harmony.

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Thanks to Eggers for the prompt!

/Baek

Google Wallet is here… almost

Tuesday, June 7th, 2011

So they announced it. They’re testing it in San Francisco. Basically it works with Near Field Communication (NFC). So you just… buy a coke, hold your phone over the sensor – and it withdraws the money from your Mastercard. Smart and easy. Can’t wait till it gets here. Read more on TechCrunch.

/Baek