This is hillarious and actually rather smart. It a small digital utility from Old Navy. It reads your ass and recommends what type of jeans you should go for – down to the label of Old Navy of course. Very cool. My booty sign is Posteriourious, which means jeans with stretch for that ass. Thanks to Martin from Plant for the heads up. Try it out.
/Baek
Well here it is – Facebooks take on Geotagging yourselv. I can’t figure out how it works yet. Also don’t really see the difference from Foursquare. I’m sure it will all become clear in due time. If anyone has any experiences with this – please share.
/Baek
This on the other hand is pretty cool. A nice integrated campaign and some very good mechanic Ideas – especially Livestrong Chalkbot, which would print peoples messages on the roads where Tour de France was run. The contributors would then receive the GPS location of their message. Nicely done by Wieden & Kennedy.
Check out the case here: Cannes Lions.
/Baek
Finally it’s here. It looks so cool, but there seems to be a flaw with the antenna in the new iPhone. It drops calls when you touch the bottom left corner. How could they possibly have missed this at Apple? I have a feeling that Steve is pissed.
/Baek
… that is an iPad of course! Watching this film about Alice in Wonderland on iPad makes me crave even more… it shows how Apple add new life to an old fairytale utilising the iPad-tech to enrich the experience.
/iben
In the future more and more important services/sites will be aggregations of content such as Huffington Post. Services, based on the user’s own preferences either because the user seeks them out herself or based on bespoke content tailored to each person’s taste.
Now, Flickr co-founder Caterina Fake has developed a new site called Hunch which provides customized recommendations. Hunch proposes a concrete and customized recommendation for all kind of topics and refines its results by asking you questions about both the topic itself and who you are.
LIKE HAVING A FRIEND
Increasingly, the Hunch technology will learn the individual user’s personality and preferences like a friend who over time will get to know your taste, so she can provide trusted advice.
/ iben
Never mind I figured it out myself – it will be a silly glasses solution… Go Heff.
/Baek
Just saw this CNN special. Very interesting. Cameras recognize you gender and age and “relevant” ads are shown to you. Very Big Brother and Minority Report.
Thanks to Kristoffer Baek (my brother) for drawing this to my attention.
Another very interesting thing is Near Field Communication. This is where a terminal recognizes you mobile phone “signature”. So it potentially knows exactly who you are. This means it could call you your name, you can use it for payments, it can stream your Youtube favorites, show you ads directly aimed to you… situational, scary, invasive and extremely potent.
Thank you Arnold:-)
/Baek
For the first time ever I got QR codes (Quick Response codes) working. How did this happen. Well Sony Ericsson has done a very cool integration in the Soundvenue magazine for their X10 phone. They present additional videos and content from the featured articles directly on your mobile phone – you get this by scanning the qr code. And it actually works. I tried it so many times to no avail. BUT NOW IT WORKS. Could 2010 be the year this breaks. Hurray. I used the I-nigma app from the Android store.
Get this cool feature from SXSW eg.
/Baek
Just had my first 3D experience at the movies. Went to see Alice in Wonderland yesterday. I’ve loved Tim Burton since Beetlejuice, so my expectations were high, both for the movie and the 3D. Watching the pre-movie trailers (of How to train you Dragon, and especially Toy story 3) really got my expectations up. I was a bit disappointed with Alice in Wonderland though. Both the movie and the 3D effects – while some of it is absolutely gorgeous, some of it looks flat and blurry, and the subtitle track just looks weird floating in mid air.
So the verdict. Not Tim Burton’s best movie. 3D is definately not perfected yet, but it certainly has its moments. I think my favorite part of the movie was at the very end, where the transformed Absolom (once a caterpillar, now a butterfly) flew out from the screen and was hovering right over the person sitting in the row in front of me. And the old red&green paper glasses were so much cooler than the new ones.
/Baek
