Digital Vinyl » Viral

Beasty promo

Kristian Baek — Sat, 09 Apr 2011 08:09:55 +0000

Now this just looks fun. And another new way of promoting an album. Creating a 30 minute film with Hollywood stars… wonder what that would cost if you aint a Beastie Boy?

Click here to view the embedded video.

/Baek

How to rock out… on the iPhone

Kristian Baek — Wed, 24 Nov 2010 10:31:46 +0000

Probably sounds better than when they play live with real instruments too.

Click here to view the embedded video.

Paulie showed me this – cheers.

/Baek

Comedy: The Axis of Evil Middle East Comedy Tour

Iben — Wed, 10 Nov 2010 08:35:45 +0000

Good morning!

Blogging from New Media Days 2010, the second day begins with Middle East humour. Jamil Abu-Wardeh talks about how he created the first Arab standup comedy show travelling the Middle East inviting young comedians to join and how it became super popular online via viral marketing, youTube etc.

This is some footage from a TED talk Jamil participated in – enjoy a great laugh:

Click here to view the embedded video.

/iben

Why Starbucks is a success on social media and what the rest of us can learn from this…

Katrine Goldstein — Wed, 22 Sep 2010 13:52:32 +0000

Yesterday, social media people from around the Danish kingdom gathered in our capital to get a taste of how the big guys from the land that gave us facebook and twitter brew their social media coffee. For two solid hours Matthew Guiste, Director of Global Social Media, Starbucks (US), showed us how you go from dating to having an actual relationship with your customers. With “My Starbucks Idea”, (http://mystarbucksidea.force.com/), the company has taken user engagement to a new level and proven that asking your customers can lead to great product innovation, proud employees and most importantly devoted customers.

This particular case is only one of several great initiatives from the coffeemaker who also had brand lovers from 156 countries singing all time Beatles favorite “All You Need Is Love” simultaneously online – check out the noticeably weird Danish contribution 2 min. into the video, which apparently the most views of all the countries:

Click here to view the embedded video.

However, the big question yesterday was obviously how they’d managed to actually do this. Why do these initiatives become a success? How do you attract and keep 13.928.404 users on your facebook page? What is that secret recipe to actually making social media a brand success? We have books, blogs and newsletters full of pointers and checklists but everybody knows that it’s not enough. What I got from the seminar yesterday was this: A great idea is a good start, almost vital, however the real reason that Starbuck is a success on these platforms is because the entire organization wants this and that this desire to succeed is reflected in the resources allocated to every project. One example is the 40 employees from across the organization that spends 2 hours each week answering suggestions from users on “My Starbucks ideas”. Even more impressing, if it’s decided that an idea is good enough to carry out, the organization is actually able to get things rolling.

Most Danish marketers would immediately dismiss integrating a similar concept, due to lack of resources, i.e. money. This is a shame for two reasons: firstly, the monetary benefit of having loyal and active users is never really discussed or compared to the amount of money spent on paid online advertising. Secondly, companies often fail to accept that “resources” is also about getting management and employees involved and engaged, so that the voice of the company on either facebook or other platforms really is the lady in the counter or that guy in production, which makes the job very hard for marketing to carry out all on their own. So summing up, social media is mainly about two things: getting a great idea and all round internal commitment!

/Katrine

Sony Ericsson models, toddlers, surfers and guidos

Kristian Baek — Sat, 18 Sep 2010 11:30:41 +0000

This is just funny. Sony Ericsson should definately do more like this and less with bouncing balls and stuff. It works as a viral in the this can’t be for real sense – which all of it definately can’t. And they manage to feature some of the salient product features like the web, video social media functions and the infinity button. Good job I like the Guido film the best. Gotta start chewing more gum.

Click here to view the embedded video.

/Baek

The hunter and the bear

Kristian Baek — Thu, 02 Sep 2010 12:58:10 +0000

Absolutely fantastic interactive brand and Youtube integration. TRY IT.

Click here to view the embedded video.

Thanks to Kapster for the heads-up.

/Baek

Chat Roulette – The Last Exorcism

Kristian Baek — Sun, 22 Aug 2010 10:39:45 +0000

Just saw this – scary stuff. Cool commercial integration of message and a social media platform. Thanks to Herm @Marketear.

Click here to view the embedded video.

/Baek

The coolest thing you’ll ever see – FULLY FLARED

Kristian Baek — Wed, 28 Jul 2010 09:04:37 +0000

Just revisited this clip. This is a video for an Unkle track called Heaven. Great track… but even more spectacular are the visuals, which are taken from a skate video called Fully Flared, which is directed by Spike Jonze (of course). Just crank up the volume, lean back, watch and dream away. Makes me wish I still skated… but alas…I got all the equipment and no skills left. One of my colleagues revisited the old passion on his stag party… and broke his arm. Getting old.

Click here to view the embedded video.

/Baek

Mel Gibson rant – now with animation

Kristian Baek — Fri, 16 Jul 2010 11:56:30 +0000

I know this is not comms related or anything. But it says a thing or two about the power of the Internet. The last part of this rant was released earlier today and already they put an animation to it. And of course it’s hilarious… and sad.

Click here to view the embedded video.

Have a great summer folks.

/Baek

Adidas – a new hope

Kristian Baek — Mon, 07 Jun 2010 13:01:26 +0000

Combining 3 of my favorite things – Star Wars, Football and Rock’n'Roll this would seem to be a perfect match for me. Somehow it doesn’t really take off. Too bad – a lot of wasted potential, with such great content. Emagine shooting a commercial in Mos Eisley.

Click here to view the embedded video.

/Baek