Funny South American adaption of Happiness Factory… almost naked chicks in… hola chica.
The music is supplied by Power Solo a Danish garage act. Soon to be featured in a Honda commercial on the american marked. Nice going.
/Baek
Line G from geeksontheinside showed me this. I am currently testing it. It seems really cool. How does it work?
Aardvark finds people, not web pages, to answer any question. At www.vark.com you can ask any question in plain English, and Aardvark will discover the perfect person in your network to answer. You’ll get their response in under 5 minutes!
Clever – check it out.
/Baek
Compliments of Poulie.
/baek
And yet another thing Lachlan showed me, right from my backyard. VW created this is Sweden. Ambient media stuff which they amplify by creating viral stuff around it. Excellent job.
/Baek
Sony Ericsson, Nokia and iPhone could learn a thing or two about the Pomegranate. There is a quite funny debate on Facebook, where people actually discuss whether its real. Hmm. Wonder what its for.
/Baek
Like a terrorist group finally taking responsibility for a bombattack, VisitDenmark fianlly took responsebility for the video of beatyful, sweet and almost innoncent Karen who fooled us all in a YouTube video where she asked the world to help her find the man who made her pregnant a year and a half ago. I was one of the suckers who fell in love with the story and I must admit I felt pretty stupid last night when the news brought an interview with the responsable from VisitDenmark.
However, looking at this from a marketingperspective; is this gonna work? Is this a good idea? You can’t argue that they’ve had the viral effect they hoped for, but is it a good effect? I find it hard to find the consumerinsights that has gone into the making of this campaign. Will the rest of the world find Denmark an atractive place to be because a woman like “Karen” copes well here as a single mom? or will Visitdenmark mainly get bad puplicity out of this quite tasteless and “hard to read campaign”. It will defenitly be interesting to follow.
And afterall, Denmark is already such a popular place, with our rightwing policy and high taxes, so what harm can a fake girl who got knocked up with a fake baby and told a fake story, possibly do…
/Katrine
Just want to share this spoof: Whoany – a fashion blog making fun of the popular Danish blog Anywho. Whereas Anywho has around 80.000 visitors per month, I’m not sure how many visits whoany’s got but it is increasingly popular.
So far it is only in Danish but the pictures are still great fun.
/ iben
Here’s a new YouTube trend: Remakes of old music videos, where the video stays the same but the singing has changed into what it is literally about.
E.g. the band A-ha’s video: ‘Take on Me’ has been changed from: ‘Take on me. Take me on, I’ll be gone – In a day or two’ to:’Come to me. Magic frame. Sing to you. Band montage’.
It is very well done and really fun! I particularly love the literal version of Meat loaf’s ‘Anything for Love’, so thanks Jakob for showing me this new trend (Jakob, who used to be a keen contributor to this blog himself)
Bonnie Tyler: Total Eclipse of the Heart
If you know of any others, do tell!
Enjoy and have a nice summer!
/ Iben
I have no idea where this comes from. But it is hilarious. Enjoy.
/Baek
Well as you may know I’m in the midst of writing a book on how Branding is affected by all the new technologies, specifically social media and Branded Utility. In this process I have, to my great pleasure revisited som of the old Post Modern writers. WOW. They just saw all this 30 years ago. A guy like Baudrillard talks about how everything becomes reproductions or fakes of the original which no longer exists because of the mass media reproduction and redefinition of cultural and social symbols. In my mind this really echoes everything from peer-to-peer file sharing to look-a-like goths or other sub/pop cultures to the state of music to advertising, social media, viral comms, etc. It’s all happening:-)
Please read Simulacra and Simulation if you have not already – Its really worth a read.
/Baek