Digital Vinyl » Youth

Xperia Active – a smartphone that works under water from Sony Ericsson

Kristian Baek — Thu, 22 Sep 2011 06:45:50 +0000

Now this is pretty cool – for all you kite surfers, snorklers, kajak’ers, mud wrestlers, diaper changers. Basically kids or immature adults;)

I think this not just water resistant, but usable under water is a first – the sound is not so good under water though – as the video shows.

Click here to view the embedded video.

/Baek

How to make young people vote…

Kristian Baek — Wed, 03 Aug 2011 08:20:37 +0000

…well this may be interesting for the Danish politicians as we do have a general election coming up…

In Zurich the politicians actually listened and asked for good ideas. Had people vote for the ideas and then they implemented the winning ideas. Sounds like democracy to me. Nice.

Click here to view the embedded video.

/Baek

Evolution of the education system

Kristian Baek — Mon, 18 Jul 2011 13:03:36 +0000

This is quite interesting. A bit presumptious, but this thoughprovoking. Its RSA who developed it. Great job.

Click here to view the embedded video.

/Baek

Teletubbies Music

Kristian Baek — Sat, 28 May 2011 10:41:15 +0000

Don’t ask…

Click here to view the embedded video.

/Baek

Københavns Tekniske Skole

Kristian Baek — Sat, 28 May 2011 10:25:36 +0000

Granted, this is nerdy stuff. But you gotta love Danny Olsen.

Click here to view the embedded video.

/Baek

Hip Hop Genius – a take on revising high school education

Kristian Baek — Wed, 11 May 2011 11:41:36 +0000

This video is pretty interesting and pretty self-explanatory – it all goes to the importance of relevance, so nuff said.

Click here to view the embedded video.

Tnx to Varoom Varoom Lounge for inspiration.

/Baek

Monster on a cow

Kristian Baek — Mon, 18 Oct 2010 13:20:44 +0000

Now this is funny. A spoof on the Old Spice ad with the look at me look at your man, now back to me schtick. Monster i funnier though.

Click here to view the embedded video.

Cheers to Ralf Lodberg for enlightening me.

/Baek

The most gayest video ever….

Kristian Baek — Fri, 08 Oct 2010 07:13:07 +0000

…total alibi chick…hot though.

Click here to view the embedded video.

On serious’er note. Interesting that TDC Play are starting to publish videoes this way – with a pre-roll. A bit like our own and Sony Ericsson’s Copenhagen X Sessions – without the fantastic concept and owned content.

/Baek

Why Starbucks is a success on social media and what the rest of us can learn from this…

Katrine Goldstein — Wed, 22 Sep 2010 13:52:32 +0000

Yesterday, social media people from around the Danish kingdom gathered in our capital to get a taste of how the big guys from the land that gave us facebook and twitter brew their social media coffee. For two solid hours Matthew Guiste, Director of Global Social Media, Starbucks (US), showed us how you go from dating to having an actual relationship with your customers. With “My Starbucks Idea”, (http://mystarbucksidea.force.com/), the company has taken user engagement to a new level and proven that asking your customers can lead to great product innovation, proud employees and most importantly devoted customers.

This particular case is only one of several great initiatives from the coffeemaker who also had brand lovers from 156 countries singing all time Beatles favorite “All You Need Is Love” simultaneously online – check out the noticeably weird Danish contribution 2 min. into the video, which apparently the most views of all the countries:

Click here to view the embedded video.

However, the big question yesterday was obviously how they’d managed to actually do this. Why do these initiatives become a success? How do you attract and keep 13.928.404 users on your facebook page? What is that secret recipe to actually making social media a brand success? We have books, blogs and newsletters full of pointers and checklists but everybody knows that it’s not enough. What I got from the seminar yesterday was this: A great idea is a good start, almost vital, however the real reason that Starbuck is a success on these platforms is because the entire organization wants this and that this desire to succeed is reflected in the resources allocated to every project. One example is the 40 employees from across the organization that spends 2 hours each week answering suggestions from users on “My Starbucks ideas”. Even more impressing, if it’s decided that an idea is good enough to carry out, the organization is actually able to get things rolling.

Most Danish marketers would immediately dismiss integrating a similar concept, due to lack of resources, i.e. money. This is a shame for two reasons: firstly, the monetary benefit of having loyal and active users is never really discussed or compared to the amount of money spent on paid online advertising. Secondly, companies often fail to accept that “resources” is also about getting management and employees involved and engaged, so that the voice of the company on either facebook or other platforms really is the lady in the counter or that guy in production, which makes the job very hard for marketing to carry out all on their own. So summing up, social media is mainly about two things: getting a great idea and all round internal commitment!

/Katrine

The coolest thing you’ll ever see – FULLY FLARED

Kristian Baek — Wed, 28 Jul 2010 09:04:37 +0000

Just revisited this clip. This is a video for an Unkle track called Heaven. Great track… but even more spectacular are the visuals, which are taken from a skate video called Fully Flared, which is directed by Spike Jonze (of course). Just crank up the volume, lean back, watch and dream away. Makes me wish I still skated… but alas…I got all the equipment and no skills left. One of my colleagues revisited the old passion on his stag party… and broke his arm. Getting old.

Click here to view the embedded video.

/Baek