I’m not gonna write a lot about the importance of the internet in this year’s election, I just wanna share this hillarious video with you, that I found at adverblog.com . Enjoy!

// Jakob Hussein Obama

The American comedian Sarah Silvermann is trying to get Jewish kids to visit their grandparents in the key swing state Florida and convince them to vote for Obama. She’s launched The Great Schlep campaign, featuring this great website.

The website cointains a long list of talking points that jewish children can use when talking to their grandparents (“His love for the United States is similar to that of generations of Jewish immigrants, who loved America for giving them an opportunity to succeed if they worked hard enough”).

This is a great example of a mixture of humour, straight talk and recipient-oriented communication.

Mazel tov, Sarah!

//Jakob

I just want to share this site and its services with you, if you live in Copenhagen or planning to visit: copenhagen.unlike.net/

It’s a city guide for the mobile generation which means you can access it via your mobile and it’s got this great feature ‘locate me’ telling you how far you are from the venue or the event:

Locate me

There are other locationbased services linked to it and the city guide is showing you the cool stuff – it’s been selcted for you and is strictly editorial because the people behind wants it to stay cool. I happen to know one of them, Tomas, who told me that right now they’re relying on viral marketing depending on friends forwarding to each other. They made sure that you can integrate it on different platforms like FaceBook but also one of the features of the service allows you to personalize and put together different events, hotels, venues etc. for your own use or sharing/recommending it to others thus going viral for a good reason.

In 10 minutes they are going to show it here on New Media Days08. I’ll keep you posted.

// iben

This was again one of my favourite seminars. They have cool shit going on. They presented 3 cases that they were and had been working on lately. NIKEiD – Nike’s custom shop on the Net and in their NikeTowns. Nothing new but very cool and excellently executed – a service that not only sells high priced sneakers, but also creates WOM, goodwill, etc. I actually heard that they were also doing a photo version og ID, where you upload a picture and have that put on the shoe. Next was Baller’s Network – basically a game scheduler for people who play basketball. In here you can find out where the games are, you can challenge friends, find out who’s the best and the worst. Many of the same functions as Nike+, a bit more niche, but very cool. They integrated an application for FaceBook, so that you can have challenges and challenge directly on your profile. Again everyone talks about it but Nike just does it – no pun intended. Other cool stuff – The Human Race is a happening where they hope to get 1 million runners out to run 10k’s on August 31. 2008. Stefan Olander, Global Comms Director for Nike, announced it almost as 9/11. Very American…for a Swede that is. Every one who docks their Nike+ are a part of it. But they will do Run London’ish stuff in something like 10 cities. Basically this is a Nike+ event. Finally, of smaller stuff, they presented an other cool little application called My Nike+ Mini, which is a little avatar for your FaceBook profile, which reacts according to your runs and activity – so it links up with Nike+ and does fun stuff. The basic concept of Nike revolves around 3 pillars – Customization, mobility and personal data. They create stuff that drives use of product and creates loyalty and WOM. Yes indeed.

/Baek

This viral ad is really, really good. It has everything: The gritty-grim camera handling, the dramatic build-up and then ARRRRRRRRGH, a perfect, most surprising pay-off.

I immediately had to visit the web address www.no-evil.net and, well, no. I wont tell. go see for yourself. It’s brilliant.

//Jakob

Today I stumbled upon this fascinating opportunity: Choose your favourite granny to knit you a pair of socks of your own choice!

This nice little piece of alternative production and marketing from Swiss label Tarzan is based on the recent years’ knitting renaissance, lending the old school and authentic DIY hobby even more old school’ness and authenticity.

It takes your lieblingsnanny around two weeks to knit your socks, during which you can enjoy the fact that you’ll only pay 27.50 euro a pair.

If it’s due to the enourmous demand of granny-knitted socks or due the nannies’ well-deserved summer holidays, I don’t know. But if you’d like to buy a pair or two you’ll have to wait, because, as it says on their homepage, http://www.netgranny.ch/home.php ”The grannies are having a summer break”. Wonder if they spend their spare time knitting…

//Jakob

Hey all

I just wanted to share the latest progress on our work for the Danish Technical Schools – the campaign called ACT OUT AWARDS, which was all about injecting creativity directly into the technical school kids school day. See a description of the campaign at a previous blog entry from November 22nd, 2007.

Anyways a few days a go the campaign earned a Mediaedge:cia Global Ideas commendation, which we are very proud off – out of hundreds of global entries only 13 were honored. This brings the total to a WPPED Cream Award, two Rambuk Awards (including the Grand Prix) and this. Thank you very much.

Here is a little video of the first time we hosted ACT OUT AWARDS – it explains the whole thing pretty nicely. Enjoy.

/Baek

Hey people

The good old Danish crisps brand Kims have created a new viral music clip. Minimal Snacks…Joergen as the lead character is called, busts a rap…it ain’t pretty. They basically rip off the funny parodi of the Danish PM, which “Tjenesten” did for P3 (Danish national radio). It doesn’t do it for me. But here it is for your viewing pleasure (or as in my case pain).

/Baek 

The few good men out there, frequently listening to the Digital Vinyl gospel has probably noticed the serials of ‘Dove-vertising’ admiration. The story continues here, but as in any good drama, the storyline now takes a dramatic turn. And I must admit a  somewhat predicitable add-on to the Dove sequal…

Dove’s viral video attack on beauty advertising has produced a strong criticism against Unilever from e.g. activists and bloggers who see it as hypocritical coming from the same company that markets Axe. Why can Unilever, also being the marketeer of Axe, question and attack the ad values of beauty industry ? When you unleash an viral film like “Onslaught” on YouTube, you’re looking for trouble. This viral film illustrates the dilemma in a very direct and understandable way. 

It is definitly a dilemma, and a relevant perspective in a corporate brand point of view. Even if only one in 100 people may know that Unilever owns both brands, the web 2.0 is empowering the word of mouth. The crowd is anticipating the next steps of Dove/Unilever. 

If your’e interested in reading more aspects of the story, Adage did a great piece on this.

 //Annette

Dove has done it again. Well, for starters, it’s not just a commercial. It is a great film.A follow up to the Cannes award winning piece ‘Evolution’ where we see a ordinary woman transforming into a photoshop’ish beauty. For years now, Dove has pledged for the citizens in the world, that we need to change the way we see ourselves in terms of beauty. The succes of the Campaign for real beauty  part one has been outstanding, and now they’re ready with a follow-up campaign emphazising once again the cultural relevance of the brand and it’s point of view. A brand who’s most recent viral video chronicles the damaging effect of unrealistic media images on young girls. In one brief minute, it indicts the culture’s obsession with Barbie-doll exteriors, raises the consciousness of girls and women and exposes the inner ugliness of the so-called beauty industry. And you can’t take your eyes off of it for a second. Love it.If any of you out there would like to share some observations or thoughts on the Dove phenomenon please feel free to comment!

/Flinck