March 1st, 2012 by Kristian Baek
Super super cool. No relevance at all but really cool.
/Baek
Tags: Bond Theme
Posted in Installation, Stroke of genius | No Comments »
February 29th, 2012 by Kristian Baek
This is a nice thought. Save food and invite your friends to dinner. A nice little mobile and Facebook solution. The VO is in Danish. Sorry non-Danish speakers.
/Baek
Posted in Digital, Gadgets & stuff, Mobile, Social Media, Social marketing | No Comments »
January 27th, 2012 by Kristian Baek
Hey kids – it’s been a long time. Digital Vinyl has moved from Copenhagen to New York. So I’ve been busy. I just saw this on the Varoom Varoom Lounge and thought I would share. It’s pretty cool. SAS did an activation where couples simultaneously had to go through a few engaging steps to get an offer. Enjoy.
/Baek
Posted in Activation, Digital, Interactive, Mobile | No Comments »
October 18th, 2011 by Kristian Baek
I blame Kevin Bacon for all my shortcomings on the dance floor. These were my formative years dance wise. And when you have a look at the trailer you remember just why you never moved beyond the two step.
And now they decided to remake the movie about the american small town banning dance… yessir. Looks like the new generation are cursed with county line dancing. They obviously tried to top the two step. I think they may have done it. The new Kevin Bacon dances like a girl though… So all the buff dudes are probably stuck with the two step.
/Baek
Posted in Advertising, Storytelling | No Comments »
October 7th, 2011 by Kristian Baek
Looks pretty cool. It’s from Blippar – and they made this interaction with Tesco.
/Baek
Tags: Augmented Reality, Blippar
Posted in Activation, Augmented Reality, Gadgets & stuff | No Comments »
October 3rd, 2011 by Kristian Baek
…yes indeed. I like this one though. Interesting how they have just embraced this communication form and pretty much become synonymous with it.
/Baek
Tags: Flash mob, t-mobile, welcome home
Posted in Activation, Installation, Interactive, Storytelling | No Comments »
September 30th, 2011 by Kristian Baek
/Baek
Tags: Contagion
Posted in Advertising, Installation | No Comments »
September 28th, 2011 by Kristian Baek
Hey I had an idea very similar this a few months ago. Looks like someone already had it. As usual;) Still it’s a good one. Especially for the dating community, late saturday night in some seedy bar…
/Baek
Tags: Blendr, geo social, Geotag
Posted in Social Media, Social marketing, Stroke of genius, Tools | No Comments »
September 23rd, 2011 by Kristian Baek
Interesting development fra Facebook – moving from instant gratification, to a more lifelong relationship kind of thing.
/Baek
Tags: Facebook
Posted in Social Media | No Comments »
September 22nd, 2011 by Kristian Baek
Now this is pretty cool – for all you kite surfers, snorklers, kajak’ers, mud wrestlers, diaper changers. Basically kids or immature adults;)
I think this not just water resistant, but usable under water is a first – the sound is not so good under water though – as the video shows.
/Baek
Tags: Active, mobile, Sony Ericsson, Under water proof, Xperia
Posted in Digital, Mobile, Stroke of genius, Youth | No Comments »