I just love people using Lego to tell a story – all time favorite of course is Fell in a Love with a Girl – the White Stripes’ video. But here is a dude who recreated scenes from this summers block buster – Inception. Nicely done.

Read more on Wired.com og check out the full photostream of Alex Eylar, who did the recreation, on flickr. He calls himself Profound Whatever. Yeah.

/Baek

Just read an article on Brandchannel.com about roduct placement. Apparently the motorcycle Ducati has been very aggressive in this summers blockbusters. Very surprisingly to me the automatic shotgun AA-12 has also been “aggressive” with leading roles in both the expendables and Predators. I guess money talks, but what the fuck Hollywood. This is not right.

/Baek

Hey – The good mr. Andreas Møller just diverted my attention to this article on coolhunting.com. Very cool.

Quote Coolhunting: “For the release of Matthew Dear’s latest album, Black City, his label decided to take a slightly more inventive approach to packaging. Teaming up with award-winning design firm Boym, Ghostly International will release an ominous-looking totem, inscribed with a unique four-character code that accesses a download and stream of the full digital album, as well as an exclusive track.

The Black City mini-sculptures, described as “skyscrapers that might populate Dear’s creeping, nameless city,” references the Boym Buildings of Disaster, a series that darkly riffs on the object-history of architecture. Known for their clever takes on everyday objects, by leaving the surface of the hand-cast aluminum totem almost completely blank, the designers leave the real meaning up to its owner.”

/Baek

Hey all – this actually has nothing to do with comms planning, but something with branding I guess. I’m staying in the “penthouse” at this hotel in Cape Town, which is called Hotel Grand Daddy. It’s fabulous. They have actually put real old school trailers up there in stead of rooms. I highly Recommend.

Fantastic branding and story telling for the hotel and real interesting idea. I hear that they have gotten an extraordinary amount of press coverage because of this (and other) stunt(s). A lot different than the plush luxury of Boutique Manolo, where I stayed last time I was in Cape Town, but definitely just as many stories to tell. My trailer is called “Goldielocks and the three bears”.

/Baek

Just revisited this clip. This is a video for an Unkle track called Heaven. Great track… but even more spectacular are the visuals, which are taken from a skate video called Fully Flared, which is directed by Spike Jonze (of course). Just crank up the volume, lean back, watch and dream away. Makes me wish I still skated… but alas…I got all the equipment and no skills left. One of my colleagues revisited the old passion on his stag party… and broke his arm. Getting old.

/Baek

Cool little idea I saw on the Bessermachen blog. Simple media creative campaign against landmines.

/Baek

While we wait for more X Sessions. They will return next week. I’ll share this artist which I just discovered. Marnie Stern… an American Indie Metal artist. Sounds like a contradiction. Yes! Is it? Well yes. It sounds like Arcade Fire meets Iron Maidon. Pretty? If you like Arcade Fire and Iron Maiden – you should love it. Otherwise, check out this video before you hit up iTunes.

Enjoy.

/Baek

Well it won everything there is to win. Here is how they produced it…in one take (which they did 57 times).

/Baek

Just had lunch otherwise this would be the perfect sandwich. It’s the Swedish designer Olle Hemmendorf who was asked to make a spin off of Nike’s Air Max 90. This is what Hemmendorf says on his website:

‘In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.’

And I say:  Just eat it! Btw credits to the Cover blog a darker view where I saw the fashionable burger.

/ iben

Just came back from a hot, hot Berlin with people fleeing the city during daytime going to the lakes but returning in the evenings again for dinner & drinks. Great way of living and so much creativity going on in a city that still constantly transforms.

This video was created by my friend Silvia & Nando from the Spanish/Berlin based brand PotiPoti – visit their shop in Rosenthaler Straße 66 if you come by Berlin. Last week they won the first German fashion film award with this lovely video – enjoy and have a great summer!

/ iben