More cool stuff from Andreas. The paint manufactorer Dulux has made this amazing initiative. Very cool.
The project is based around the notion of turning grey into color and the painting whole neighborhoods in cities such as Paris and Rio. Great Stuff.
/Baek
Tags: Dulux, Let's Color Project
This entry was posted on Monday, June 7th, 2010 at 3:27 pm and is filed under Activation, Rock'n'Roll, Social marketing, Storytelling, Stroke of genius. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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June 7th, 2010 at 10:23 pm
nice!