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Next wave of Branded Utility has landed – Nike+ and Adidas Social football boots

The great Herminator just showed me this. Don’y know how I missed it. Really cool stuff from both Adidas and Nike. So Adidas are launching a football boot that will gather info on your game og practice session. As soon as you have finished playing, the boots will transmit the data wirelessly to your computer, phone or tablet. It records your speed, distance traveled and top speeds as well as monitoring everything you do at one second intervals. For more detail check out Simplyzesty.

And Nike to their Nike+ to a new level adding more sensors and more stuff you can measure.

I basketball shoes, the sport sensor uses pressure data in combination with an accelerometer to calculate your movement, that way Nike+ Sports Sensor can measure how high your vertical jump is, how fast you’re moving and how hard you’re working all in real time.

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You can see more stuff on Gizmodo.

This is really cool. I’m stoked and will start playing both football and basketball immediately.

/Baek

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