Posts Tagged ‘Cannes Lions 2010’

MEC Cannes Titanium triumph – Ikea Malmö opening

Monday, June 28th, 2010

Well Forsmann & Bodenfors…and MEC won it’s first Integrated Titanium Lion. Fantastic. It was won for the Ikea opening in Malmö, where you tagged pictures of furniture with your name. The first to tag won the piece of furniture and of course the rumor spread on Facebook feeds and updates. Not a bad idea, but again a Cannes Lions Titanium winner? I don’t think so. It looks like they liked Social Media for the winners this season.

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/Baek

Best Buy’s Cannes Grand Prix winner of 2010 – Twelpforce

Monday, June 28th, 2010

Best Buy did a neat Twitter expert help function… they called it twelpforce (@twelpforce). It just won the Integrated Titanium Grand Prix in Cannes. Maybe I don’t get the big picture, but it doesn’t seem that different from some of the other Twitter customer service help functions, like those from Starbucks, Dell and Southwest Air… and none of them won! Did I misunderstand something.

The campaign is made by Crispin Porter & Bogusky, meybe that’s why it won?

Check out the case here: Cannes Lions

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/Baek

/Baek