Posts Tagged ‘football’

Adidas – a new hope

Monday, June 7th, 2010

Combining 3 of my favorite things – Star Wars, Football and Rock’n'Roll this would seem to be a perfect match for me. Somehow it doesn’t really take off. Too bad – a lot of wasted potential, with such great content. Emagine shooting a commercial in Mos Eisley.

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/Baek

Heineken tricks people into watching Champions League football…

Wednesday, March 17th, 2010

Pretty cool activation. An example of how you can talk to a few and activate millions. Owned and Earned media in beautiful symbiosis.

Thanks to Poul K for the tip.

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/Baek