Posts Tagged ‘google’

Project Re:Brief

Sunday, March 25th, 2012

Google recently created a series around re-briefing some of the legendary ads of all time. Avis’ We try harder, Volvo’s Drive it like you hate it and Coke’s hilltop commercial. I think it’s quite interesting how you would work off the same brief today, with the same insight and end up somewhere quite differently…and the same.

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In the Coke example the insight was something around uniting people. The US had just come out of the Vietnam war and Coke was, even back then, a truly global brand transcending borders and cultural differences. I’m not sure the execution is all that interesting. It seems a bit tech for the sake of tech to me. And naturally Google is all over the place. But it certainly is an interesting experiment.

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Volvo: Drive it like you hate it.

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They are updating the different solutions on projectrebrief.com, so drop by and see what they came up with for Avis and Alka Seltzer.

Enjoy.

/Baek

/Baek

Clouds city – Google Chromebook

Thursday, May 12th, 2011

Well every week and new online device. Google launched this some time back. It is basically a “dumb” terminal which is always meant to be online. Everything happens in the cloud – preferably Google’s cloud, docs, notebook, search, images, etc. I guess it is a return to mainframe philosophy. Everything is stored de-centrally. It makes perfect sense – no more need for back-up or virus protection. But you probably can’t run programs on this which demands a lot of processing power – like video or music rendition. I know people are working on this though, so I guess that is step two or three or four. Maybe then I’ll get rid of my MAC… not before though.

I do feel more than a little anxious giving all my data for Google to keep and analyze though. Google are really starting to remind me of Skynet from the Terminator movies. When Google becomes self aware – we are screwed.

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/Baek

Privacy online means controlling your content

Tuesday, March 16th, 2010

Today, when people feel that their privacy is violated online it is often linked to the lack of controlling one’s own content. This is a point coming from Danah Boyd, a Social Media Researcher at Microsoft Research New England, who has studied online behaviour extensively for years.

The more binary understanding of public or private space is being challenged by Danah Boyd who uses examples from Google Buzz and how and why it has failed displaying content and behaviour which the users thought quite intimate and private. And how Facebook made a huge breach of contract with their users when they changed the privacy settings leaving the users to think that their content was still private while it was available to everyone.

The notion of privacy is also determined by age: Teenagers are more conscious about what they have to gain by being in public compared to adults who seems more concerned about what they have to lose.

Read the article on TechCrunch by Danah Boyd on  How Technology Makes a Mess of Privacy and Publicity

Iben