Posts Tagged ‘I Got you on Tape’

Copenhagen X Sessions by Sony Ericsson

Monday, June 7th, 2010

Hey folks. I mentioned this before. We did a very cool activation for Sony Ericsson here in DK, for the launch of the Xperia X10 smart phone. Basically the X Sessions is taking 17 of the best bands in Denmark and recording about four songs with each of them per session. So far we’ve launched 16 songs and videos, for free streaming and download . And we wont stop until all 70 songs are out there… and then we will record some more. God willing…and Morten from Sony Ericsson:-) If you want updates then follow The X Sessions on facebook or twitter or even Youtube. Of course you can just follow us on www.xsessions.dk. Uh and we launch Oh No Ono on thursday. Don’t miss it.

Here are my favorite tracks so far. Enjoy.

Kissaway Trail – New Lipstick

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WhoMadeWho – Rose

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I Got You on Tape – Spinning for the Cause

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/Baek

Copenhagen X Sessions – by Sony Ericsson

Wednesday, May 12th, 2010

MEC in Copenhagen has developed a concept for Sony Ericsson we call The Copenhagen X Sessions. X because it is for Sony Ericsson’s Xperia platform, the X10 model for starters, and Sessions because we gathered the cream of the Danish upcoming music scene and recorded a string of music and video sessions with them. The concept is ultra high quality in artist, performance, music and video – totally free for download. A new type of concept where the company – in this case Sony Ericsson acts like a record company except… we made it free. It benefits the musicians – who are paid and a platform and free recording/video and the brand Sony Ericsson – because they are associated with music and provides content to their target audience and phones, which should generate sales, buzz and loyalty. Everybody wins. Quite simply. The first sessions to be released are from the excellent danish bands – I Got you on Tape, Giana Factory and Sleep Party People.

The sessions are recorded and produced at Black Tornado Studios in Copenhagen, by Mikkel Max and Ebbe Frey – both previously in Epo555 and all video art was done by Michael Voight from Good Boy Creative. Here is a behind the scenes clip from yesterday, when one of the last sessions were recorded with the band Cody – indie, folky, post rocky country – excellent stuff. I apologize for the non HD quality, but it was recorded with the X10:-)

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Check out the website www.xsessions.dk – it rocks. Enjoy.

/Baek