Posts Tagged ‘#NewMediaDays’

New Media Days Day II: New Media might not be so new…?!

Tuesday, November 17th, 2009

Social media, twitter, mash-up’s – just don’t seem that new when you’re addressing professionals working within the media industry as content providers, strategists and creatives.   The presentations this year did not provide a lot of new eyeopening or conclusive points from my perspective but served rather as confirmations on the fact that participatory content and social media is here to stay and the approach we have taken is the right one: listening in on conversations, creating utilities for the consumers etc. – making brands work with and for their users.

The most interesting contributions actually came from people outside the (new) media industry. The one-eyed filmmaker cyborg, Rob Spence delivered some interesting perspectives on human-technology interaction, private surveillance and documentation. Given first-hand as he  has  embedded a video camera in his prosthetic eye carrying out the Eyeborg Project.

[Rob Spence - an eyeborg]

[Gadget-geek Dan Dubno: We should allow ourselves to blow up more stuff in order to get more creative, and make it fun while inventing...!]

[My two busy co-workers: Kristian & Christian (check out Christian's blog: www.marketear.blogspot.com. He just posted some interesting thoughts on crowdsourcing]

[Kjell Nordström: the coolest cat in town! Wrapping up the conference with the most visionary presentation on the present economic meltdown, future female superiority, the principle for making money etc. I don't understand why the most viable presentation was saved for last instead of making it the springboard for thoughts during the conference]

New Media Days Day I part IV: From the big idea to the big ideal

Monday, November 16th, 2009

As a brand how do you become a trusted advisor? It is really about going from the big idea to the big ideal. You need to do something good for your consumers and maybe even for society at large. Lars Bastholm from Ogilvy & Mather addressed this in a very energetic mode taking us through a number of great case examples.

Volkswagen is acting idealistic on people’s behalf when it comes to public health in this video. It’s called ‘Rolighetsteorin’ and the idea is that people might want to exercise more and choose the stairs in the metro if it’s fun.

YouTube Preview Image
[DDB in Sweden for Volkswagen.]

Some notes from Lars’ presentation on how to of interact with your consumers.

New Media Days Day I part III: Homo Conexus – Convenience is king!

Monday, November 16th, 2009

‘Hi, how are you?’
”I’m fine, and you?’
‘Good, what’s up’
‘Not so much’
‘Okay, see ya’
‘See ya!’

Eavesdropping on a typical conversation among teens would sound like the above and would also be what we call phatic communication. Communication without real content but with a lot of meaning. It basically means: ‘I’m here, I exist, and I like to be reached. The feedback from my friends is what makes me a part of this world.’.

This phatic communication takes place both IRL and online e.g. Facebook photo postings are not narcissistic acts but a way to reach out and get feedback.

These observations stem from Morten Bay from Haus in L.A. and author of Homo Conexus. He  delivered an interesting presentation in high speed.

In that proces convenience is king!
We now see how people are acting more and more like an organism in their social behavour and the social media platforms work as enablers. Still, the number one media for young Danes is still ‘tekst-tv’ because it’s so easy to access and on-demand. So in order to make people use a service it needs to be convenient.

There was a lot of other really interesting ideas in the presentation so Morten’s  book is now on my to-do-list.

New Media Days day I part II: Thanks is the currency

Monday, November 16th, 2009

Clay Shirky, author to the bestseller: ‘Here Comes Everybody’ opened New Media Days this year. Nothing new, but some very great observations on how to reward and motivate people when it comes to participatory content on social media.

The thing is that people contribute not because they have to, but want to. Bloggers don’t see themselves as professional journalists. It is NOT a profession but rather an activity.Shirty looks into some interesting cases which proves that paying people will take away the intrinsic motivation instead great social websites have a reward system based on membership, generosity, recognizing and sharing.

The Internet is just accelerating the intrinsic motivation but it has always been there. This kind of gives food for thought if you think about how normal companies work with their employees. How come it’s only Google and a few others that actual allow their employees to work on other projects which eventually often proves to make them much more motivated when working on their ordinary workload? And I’m sure a lot of the voluntary projects also benefit the companies in more than one way.

Check out Shirky’s writings on the internet

NEW MEDA DAYS 2009

Monday, November 16th, 2009

New Media Days 09 has begun. Not so much new stuff – rather confirmations of the direction of new media: Social media is not the new black anymore but is definetely here to stay. So the speakers are talking about how to keep participatory momentum, how to listen in or interact with their users etc. I will write more about some interesting cases later.

Conference Kit

Opening session