Posts Tagged ‘NFC’

Lexus NFC integration in Wired Magazine

Monday, May 7th, 2012

Saw this a while back. I like it for the cool implementation of tech in an ad format. It won’t really be useful until more phones have NFC though. But good effort and kudos for breaking new ground to Lexus and Wired.

YouTube Preview Image

/Baek

Tags:, ,
Posted in Activation, Creative Media, Digital, Gadgets & stuff, Interactive, Mobile | No Comments »

Google Wallet is here… almost

Tuesday, June 7th, 2011

So they announced it. They’re testing it in San Francisco. Basically it works with Near Field Communication (NFC). So you just… buy a coke, hold your phone over the sensor – and it withdraws the money from your Mastercard. Smart and easy. Can’t wait till it gets here. Read more on TechCrunch.

/Baek

Tags:, ,
Posted in Digital, Gadgets & stuff, Interactive, Retail, Stroke of genius, Tools | No Comments »