Ads that watch you – smoke and mirrors and Near Field Communication
Tuesday, March 30th, 2010Just saw this CNN special. Very interesting. Cameras recognize you gender and age and “relevant” ads are shown to you. Very Big Brother and Minority Report.
Thanks to Kristoffer Baek (my brother) for drawing this to my attention.
Another very interesting thing is Near Field Communication. This is where a terminal recognizes you mobile phone “signature”. So it potentially knows exactly who you are. This means it could call you your name, you can use it for payments, it can stream your Youtube favorites, show you ads directly aimed to you… situational, scary, invasive and extremely potent.
Thank you Arnold:-)
/Baek